Virginia's law on regulated advertising practices for motor vehicles prohibits deceptive or misleading ads. It requires clear disclosures about vehicle status, pricing, and sale terms, ensuring transparency for consumers. Violations include false claims about new or used vehicles, interest rates, and sale expiration dates.
An advertisement is misleading if it falsely claims a vehicle is new when it is used, or if it omits required disclosures about pricing, sale expiration, or vehicle condition.
No, vehicles must meet the requirements of § 46.2-1500 to be advertised as 'new.' Otherwise, they must be clearly labeled as 'used' or similar terms.
Yes, advertisements cannot include finance charges or interest rates if there is a cost to buy down those rates that is passed on to the purchaser.
The sale expiration date, vehicle condition (new or used), pricing details, and any disclaimers or terms must be clearly and conspicuously disclosed.