Virginia law prohibits false, deceptive, or misleading advertising by real estate licensees and requires specific allegations in civil pleadings. Additionally, it is illegal to use a person's name or image for advertising without prior written consent, with violations classified as misdemeanors punishable by fines. These laws aim to protect consumers and individuals from fraudulent practices and unauthorized use of personal likenesses.
Advertising that is deceptive, untrue, or likely to mislead consumers, especially by real estate licensees, can violate Virginia law and lead to legal penalties.
No, Virginia law requires written consent from the individual or their legal representatives before using their name or image for advertising purposes.
Using someone's name or image without consent is a misdemeanor, punishable by fines ranging from $50 to $1,000.
Allegations must be made with particularity in civil pleadings, clearly detailing how the law was violated.