Oregon Code § 471.551·Enacted ·Last updated March 01, 2026
Statute Text
Warning signs required; contents; size; display.
(1) Any person in possession of a
valid retail liquor license, who sells liquor by the drink for consumption on
the premises or sells for consumption off the premises, shall post a sign
informing the public of the effects of alcohol consumption during pregnancy.
(2) The sign
shall:
(a) Contain the
message: Pregnancy and alcohol do not mix. Drinking alcoholic beverages,
including wine, coolers and beer, during pregnancy can cause birth defects.
(b) Be either:
(A) A large sign,
no smaller than eight and one-half inches by 11 inches in size with lettering
no smaller than five-eighths of an inch in height; or
(B) A reduced
sign, five by seven inches in size with lettering of the same proportion as the
large sign described in paragraph (a) of this subsection.
(c) Contain a
graphic depiction of the message to assist nonreaders in understanding the
message. The depiction of a pregnant female shall be universal and shall not
reflect a specific race or culture.
(d) Be in English
unless a significant number of the patrons of the retail premises use a
language other than English as a primary language. In such cases, the sign
shall be worded in both English and the primary language or languages of the
patrons.
(e) Be displayed
on the premises of all licensed retail liquor premises as either a large sign
at the point of entry, or a reduced sized sign at points of sale.
(3) The person
described in subsection (1) of this section shall be encouraged to also post
signs of any size at places where alcoholic beverages are displayed.
(4)
Notwithstanding ORS 471.561, the holder of a retail liquor license may produce
the sign required by this section insofar as the sign is consistent with the
standards established pursuant to this section, ORS 616.286 and 624.060 and the
Oregon Liquor and Cannabis Commission, and is displayed in accordance with
subsection (2)(e) of this section. [1991 c.324 §2; 1995 c.301 §42; 2021 c.351 §118]