Exenciones de responsabilidad para anunciantes y distribuidores

Explicación Simple

Si una empresa recibe información de un anunciante y la usa para hacer publicidad, no es culpable si hay un error. Esto significa que no la pueden castigar solo por confiar en lo que les dijeron.

Es como si un chef siguiera una receta y, por error, pusiera sal en lugar de azúcar. El chef no es culpable si la receta estaba equivocada desde el principio.

Ejemplo Práctico

Imagina que la empresa 'Anuncios Creativos' recibe un folleto de un cliente que dice que su producto cuesta $50. Si 'Anuncios Creativos' imprime el precio y luego resulta que el producto cuesta $60, no puede ser castigada por este error ya que confió en la información del cliente.

Texto Original del Estatuto (Inglés)

Va. Code § 18.2-243 - When issuer or distributor of advertisements not guilty of violation; inadvertent error. A person, firm, corporation or association who or which, for compensation, issues or distributes any advertisement or offer, written, printed, oral or otherwise, in reliance upon the copy or information supplied him by the advertiser or offeror, shall not be deemed to have violated the provisions of this article, nor shall an inadvertent error on the part of any such person, firm, corporation or association be deemed a violation of such provisions. Code 1950, § 59.1-51; 1968, c. 439; 1975, cc. 14, 15. Va. Code § 18.2-244 - Right to select clientele or customers not affected. Nothing in this article shall be deemed to impair the right of any person, firm, corporation or association to select its clientele or customers. Code 1950, § 59.1-52; 1968, c. 439; 1975, cc. 14, 15. Va. Code § 18.2-245 - Enjoining violation of this article. (a) Any person, firm, corporation or association who violates any one or more of the sections in this article, may be enjoined by any court of competent jurisdiction notwithstanding the existence of an adequate remedy at law. In any action under this section, it shall not be necessary that damages be alleged or proved. (b) Actions for injunctive relief under this section may be brought by an attorney for the Commonwealth in the name of the Commonwealth of Virginia upon their own complaint or upon the complaint of any person, firm, corporation or association. The bringing of an action under this section shall not prevent the institution or continuation of criminal proceedings against the same defendant or defendants. Code 1950, § 59.1-50; 1968, c. 439; 1975, cc. 14, 15.