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No. 10286985
United States Court of Appeals for the Ninth Circuit
Windy Cove, Inc. v. Circle K Stores Inc.
No. 10286985 · Decided December 3, 2024
No. 10286985·Ninth Circuit · 2024·
FlawFinder last updated this page Apr. 2, 2026
Case Details
Court
United States Court of Appeals for the Ninth Circuit
Decided
December 3, 2024
Citation
No. 10286985
Disposition
See opinion text.
Full Opinion
FOR PUBLICATION
UNITED STATES COURT OF APPEALS
FOR THE NINTH CIRCUIT
WINDY COVE, INC., a California No. 23-2679
corporation; STAFFING AND
D.C. No.
MANAGEMENT GROUP, INC, a
3:21-cv-01416-
California corporation; HB FUEL,
MMA-DEB
INC., a California corporation,
Plaintiff-counter-defendants - OPINION
Appellants,
v.
CIRCLE K STORES INC., a Texas
corporation,
Defendant-counter-claimant -
Appellee,
KAZMO, LLC; SUN RISE
PROPERTY, LLC; MOHAMMAD
BAHOUR; HAMID KALHOR,
Counter-defendants -
Appellants.
Appeal from the United States District Court
for the Southern District of California
Michael M. Anello, District Judge, Presiding
2 WINDY COVE, INC. V. CIRCLE K STORES INC.
Argued and Submitted November 8, 2024
Pasadena, California
Filed December 3, 2024
Before: Barrington D. Parker*, Andrew D. Hurwitz, and
Roopali H. Desai, Circuit Judges.
Opinion by Judge Hurwitz
SUMMARY**
California Commercial Code
The panel affirmed the district court’s summary
judgment in favor of Circle K Stores Inc. in an action by
gasoline dealers Windy Cove, Inc. and others (collectively,
“Windy Cove”) alleging that the prices of gasoline sold to
them by Circle K, under an exclusive distributorship
contract, were not set in good faith.
California Commercial Code § 2305(2) provides that
when a contract grants a party the power to fix the price, the
party must do so “in good faith.” Uniform Commercial Code
§ 2-305 defines good faith as the observance of reasonable
commercial standards of fair dealing in the trade, and
includes a “safe harbor” provision, providing that “in the
*
The Honorable Barrington D. Parker, United States Circuit Judge for
the U.S. Court of Appeals for the Second Circuit, sitting by designation.
**
This summary constitutes no part of the opinion of the court. It has
been prepared by court staff for the convenience of the reader.
WINDY COVE, INC. V. CIRCLE K STORES INC. 3
normal case a posted price or a future seller’s or buyer’s
given price, price in effect, market price, or the like satisfies
the good faith requirement.”
The prices charged by Circle K were presumptively set
in good faith because the contract had a “price in effect”
term. The safe harbor’s presumption can only be rebutted by
evidence that prices were set with objective bad faith, which
is established by showing that the prices were either
(1) discriminatory or (2) not commercially reasonable. A
price “within the range” of those charged by the seller’s
competitors is commercially reasonable.
The panel held that the district court was correct in
finding that Circle K’s prices were “in the range” of those
charged by its competitors because it is undisputed that
Circle K’s prices were lower than at least one refiner. Windy
Cove thus failed to rebut the presumption that Circle K set
its prices in good faith and summary judgment was therefore
appropriate.
COUNSEL
Kenneth P. Roberts and Stuart Cohen, K.P. Roberts &
Associates, Woodland Hills, California, for Plaintiffs-
Counter-Defendants-Appellants.
Alissa R. Pleau-Fuller, Buchalter APC, Sacramento,
California; Matthew Covington, Buchalter APC, San
Francisco, California; Efrat M. Cogan, Buchalter APC, Los
Angeles, California; Chandra Roam, Buchalter APC, San
Diego, California; for Defendants-Counter-Claimants-
Appellees.
4 WINDY COVE, INC. V. CIRCLE K STORES INC.
OPINION
HURWITZ, Circuit Judge:
This case involves a claim by retail gasoline stations that
the prices of gasoline sold to them by Circle K Stores Inc.,
under an exclusive distributorship contract, were not set in
good faith. Because the contract had a “price in effect” term,
under Uniform Commercial Code (“U.C.C.”) § 2-305(2),
codified as California Commercial Code § 2305(2), the
prices charged by Circle K were presumptively set in good
faith. The retailers argue that the presumption was rebutted
because Circle K sets prices through a non-industry-standard
formula and its prices, although lower than those charged by
at least one refiner, exceed those charged by other
wholesalers.
BACKGROUND
Windy Cove, Inc., HB Fuels, Inc., and Staffing and
Management Group, Inc. (collectively “Windy Cove”), are
gasoline dealers who own Mobil-branded stations in
southern California. In 2012, as required by the agreement
under which the dealers purchased their gas stations from
ExxonMobil, they entered into a 15-year exclusive fuel
supply agreement with Circle K. Circle K purchases the
gasoline it sells to Windy Cove and other dealers from
ExxonMobil, a refiner. The agreement between Circle K and
Windy Cove, governed by California law, provided that the
“price per gallon to be paid by Purchaser shall be Seller’s
price in effect at the time and place of delivery to dealers of
the same class and in the same trade area as Purchaser.”
California Commercial Code § 2305(2) provides that
when a contract grants a party the power to fix the price, the
WINDY COVE, INC. V. CIRCLE K STORES INC. 5
party must do so “in good faith.” Windy Cove claims that
Circle K did not set its prices for gasoline in good faith
because (1) Circle K relied upon a non-industry-standard
pricing formula to determine the prices, and (2) its prices
were higher than that of another wholesaler. It was
uncontroverted, however, that the prices Circle K charged to
Windy Cove were below those charged to retailers by at least
one refiner.
The district court granted summary judgment to Circle
K. We have jurisdiction over Windy Cove’s timely appeal
under 28 U.S.C. § 1291. Reviewing the summary judgment
de novo, see Desire, LLC v. Manna Textiles, Inc., 986 F.3d
1253, 1259 (9th Cir. 2021), we affirm.
DISCUSSION
I.
Circle K was required to set the prices of the gasoline it
sold Windy Cove “in good faith.” Cal. Com. Code
§ 2305(2). The U.C.C. defines good faith in this context as
the “observance of reasonable commercial standards of fair
dealing in the trade.” U.C.C. § 2-305, cmt. 3; see also E.S.
Bills, Inc. v. Tzucanow, 38 Cal. 3d 824, 833 (1985) (“Good
faith in the case of a merchant means honesty in fact and the
observance of reasonable commercial standards of fair
dealing in the trade.”) (cleaned up).
“[T]o minimize judicial intrusion into the setting of
prices under open-price-term contracts,” Shell Oil Co. v.
HRN, Inc., 144 S.W.3d 429, 433 (Tex. 2004),1 the U.C.C.
1
When interpreting the California Commercial Code, California courts
look to other jurisdictions’ decisions in the absence of instructive
California precedent. See, e.g., Carrau v. Marvin Lumber & Cedar Co.,
93 Cal. App. 4th 281, 290–91 (2001).
6 WINDY COVE, INC. V. CIRCLE K STORES INC.
includes a “safe harbor” provision, providing that “in the
normal case a posted price or a future seller’s or buyer’s
given price, price in effect, market price, or the like satisfies
the good faith requirement,” U.C.C. § 2-305, cmt. 3 (cleaned
up). The parties agree that the Circle K-Windy Cove
agreement was a “price in effect” contract. Thus, to establish
an absence of good faith Windy Cove is required to show
that this is not “the normal case.”
The U.C.C. does not define “the normal case.” And
although some reported decisions take somewhat differing
approaches to the issue, compare, e.g., Nanakuli Paving &
Rock Co. v. Shell Oil Co., 664 F.2d 772, 806 (9th Cir. 1981)
(applying Hawaii law), with HRN, 144 S.W.3d at 434–35
(applying Texas law), under the majority rule, which the
parties agreed below would apply, the safe harbor’s
presumption can only be rebutted by evidence that prices
were set with objective bad faith. Objective bad faith is
established by showing that the price was either
(1) discriminatory or (2) not commercially reasonable. See,
e.g., HRN, 144 S.W.3d at 434. Because Windy Cove does
not assert price discrimination, the only issue is whether
Circle K’s prices were commercially unreasonable. Windy
Cove bears the burden of showing unreasonableness. See
Tom-Lin Enters., Inc. v. Sunoco, Inc., 349 F.3d 277, 282 (6th
Cir. 2003).
A.
Windy Cove argues that Circle K’s prices were
commercially unreasonable because they were set by a non-
industry standard pricing formula. But even assuming that
there is a genuine issue of fact about Circle K’s adherence to
industry standards, any deviation is not material to the
determination of commercial reasonableness. Although
WINDY COVE, INC. V. CIRCLE K STORES INC. 7
some courts have found a deviation from industry standards
relevant to the issue, see, e.g., Havird Oil Co. v. Marathon
Oil Co., 149 F.3d 283, 290 (4th Cir. 1998), 2 that is a
distinctly minority view. Most courts determine commercial
reasonableness based on the actual price charged, not on how
that price was calculated. See, e.g., HRN, 144 S.W.3d at 434
(collecting cases). And “the majority of decisions suggest
that a commercially reasonable [] price, that is, one within
the range of [] prices charged by other [sellers] in the market,
is a good faith price under section 2.305 absent some
evidence that the [seller] used pricing to discriminate among
its purchasers.” Id. Under the majority approach, a “price
might be reasonable although not set pursuant to reasonable
commercial standards of fair dealing.” TCP Indus., Inc. v
Uniroyal, Inc., 661 F.2d 542, 549 (6th Cir. 1981) (cleaned
up).
The majority approach is consistent with the limited
California precedent on the topic. See Exxon Corp. v.
Superior Ct., 51 Cal. App. 4th 1672, 1687 (1997) (“Exxon
presented evidence that its [] prices fell within the range of
[] prices charged by other major oil companies to their
dealers. This is all that is required.”) (cleaned up). And it is
faithful to the purposes of U.C.C. § 2-305. “[T]he chief
concern of the UCC Drafting Committee in adopting § 2-
305(2) was to prevent discriminatory pricing,” not to
mandate a particular price formula. Casserlie v. Shell Oil
Co., 902 N.E.2d 1, 5 (Ohio 2009) (cleaned up). Requiring
uniform approaches to setting prices would effectively
“eviscerate the safe harbor” and lead “to drawn-out litigation
2
See also Allapattah Servs., Inc. v. Exxon Corp., 61 F. Supp. 2d 1308,
1322 (S.D. Fla. 1999) (applying Florida law); Nanakuli, 664 F.2d at 805
(applying Hawaii law).
8 WINDY COVE, INC. V. CIRCLE K STORES INC.
even if the prices ultimately charged were undisputedly
within the range of those charged throughout the industry.”
Id. at 5 (cleaned up). Circle K’s use of a non-industry
standard pricing formula thus does not render its prices
commercially unreasonable.3
B.
Under the majority rule, a price “within the range” of
those charged by the seller’s competitors is commercially
reasonable. HRN, 144 S.W.3d at 434. Windy Cove argues
that Circle K’s pricing does not fit under this rubric. We
disagree.
The critical dispute is over identifying Circle K’s
competitors for the purposes of this analysis. Windy Cove
argues that Circle K is only in competition with other
wholesale distributors, and not refiners. Circle K argues that
it competes with all suppliers of gasoline to retail dealers,
including refiners. The relevant universe of competitors
makes a difference, as there is evidence that Circle K’s
prices exceeded those charged by other wholesale
distributors, but it is undisputed that Circle K’s prices were
lower than prices charged by at least one refiner.
Case law on how to determine a seller’s competitors is
sparse. But the California Supreme Court has held that
3
Windy Cove also challenges the district court’s order excluding its
expert’s testimony about (1) the price Circle K pays for gasoline, and (2)
the method in which Circle K set the price for gasoline sold to Windy
Cove. Because only the price charged, not how it is calculated, is relevant
to the good faith analysis, the district court did not abuse its discretion in
excluding this testimony. For the same reason, the district court did not
abuse its discretion in denying Windy Cove’s motion seeking to compel
Circle K to produce information on the price Circle K pays to acquire
gasoline from ExxonMobil.
WINDY COVE, INC. V. CIRCLE K STORES INC. 9
pricing data from refiners can be relevant to a § 2305(2)
analysis when the seller-defendant is a wholesaler. See E.S.
Bills, 38 Cal. 3d at 833. This approach reflects the realities
of the gasoline market. Because gasoline is a fungible
commodity, Circle K is effectively in competition with
everyone who sells gasoline to dealers, including refiners. It
is not the market for gasoline that prevents Windy Cove from
purchasing gasoline from refiners (or from any other
wholesaler), but rather only its exclusive agreement with
Circle K. Indeed, Windy Cove’s expert agreed that Circle
K’s competitors include refiners because “[i]n today’s
environment, they are all competitors.” A contrary
conclusion would lead to an absurd result; it would mean that
a sole wholesaler in a market would not be able to show that
his price was in the range of those charged by competitors
and thus be precluded from enjoying the safe harbor’s
protection, even if the wholesaler’s price was in the range of
the prices charged by every refiner in the market.
It is undisputed that Circle K’s prices were lower than at
least one refiner. The district court was therefore correct in
finding that Circle K’s prices were “in the range” of those
charged by its competitors.4 Windy Cove thus failed to rebut
4
Citing Havird, 149 F. 3d at 286, Windy Cove argues “in the range”
means “in the middle of the pack.” But Havird simply cites evidence that
the defendant-seller’s price was in the “middle of the pack,” and does
not attempt to redefine what “in the range” means. Id. at 290. Windy
Cove cites no case finding that a price less than that charged by another
competitor in the relevant market is not “in the range” for purposes of
the § 2-305 safe harbor.
10 WINDY COVE, INC. V. CIRCLE K STORES INC.
the presumption that Circle K set its prices in good faith and
summary judgment was therefore appropriate.5
We AFFIRM the judgment of the district court.
5
Windy Cove concedes that its second and third causes of action rise or
fall with its § 2305(2) claim. For the reasons set forth in this opinion, the
district court also did not err in granting Circle K partial summary
judgment on its counterclaim for a declaratory judgment that “Circle K
has set its pricing in good faith.”
Plain English Summary
FOR PUBLICATION UNITED STATES COURT OF APPEALS FOR THE NINTH CIRCUIT WINDY COVE, INC., a California No.
Key Points
01FOR PUBLICATION UNITED STATES COURT OF APPEALS FOR THE NINTH CIRCUIT WINDY COVE, INC., a California No.
02MANAGEMENT GROUP, INC, a 3:21-cv-01416- California corporation; HB FUEL, MMA-DEB INC., a California corporation, Plaintiff-counter-defendants - OPINION Appellants, v.
03CIRCLE K STORES INC., a Texas corporation, Defendant-counter-claimant - Appellee, KAZMO, LLC; SUN RISE PROPERTY, LLC; MOHAMMAD BAHOUR; HAMID KALHOR, Counter-defendants - Appellants.
04Opinion by Judge Hurwitz SUMMARY** California Commercial Code The panel affirmed the district court’s summary judgment in favor of Circle K Stores Inc.
Frequently Asked Questions
FOR PUBLICATION UNITED STATES COURT OF APPEALS FOR THE NINTH CIRCUIT WINDY COVE, INC., a California No.
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