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No. 9508705
United States Court of Appeals for the Ninth Circuit
mercola.com, LLC v. Google LLC
No. 9508705 · Decided May 29, 2024
No. 9508705·Ninth Circuit · 2024·
FlawFinder last updated this page Apr. 2, 2026
Case Details
Court
United States Court of Appeals for the Ninth Circuit
Decided
May 29, 2024
Citation
No. 9508705
Disposition
See opinion text.
Full Opinion
NOT FOR PUBLICATION FILED
UNITED STATES COURT OF APPEALS MAY 29 2024
MOLLY C. DWYER, CLERK
U.S. COURT OF APPEALS
FOR THE NINTH CIRCUIT
MERCOLA.COM, LLC; Dr. JOSEPH No. 23-2608
MERCOLA,
D.C. No.
Plaintiffs - Appellants, 3:22-cv-05567-LB
v.
MEMORANDUM*
GOOGLE LLC; YOUTUBE,
LLC; ALPHABET INC.,
Defendants - Appellees.
Appeal from the United States District Court
for the Northern District of California
Laurel Beeler, Magistrate Judge, Presiding
Argued and Submitted May 14, 2024
San Francisco, California
Before: CALLAHAN, and SANCHEZ, Circuit Judges., and KRONSTADT**
Dr. Joseph Mercola and his corporation Mercola.com, LLC (collectively,
“Mercola”) brought this action alleging that YouTube had violated their contract
(the “Agreement”) by terminating Mercola’s account without prior notice and
*
This disposition is not appropriate for publication and is not precedent
except as provided by Ninth Circuit Rule 36-3.
**
Honorable John A. Kronstadt, Senior District Judge for the Central
District of California, sitting by designation.
refusing to allow Mercola access to its videos. The district court granted
YouTube’s Rule 12(b)(6) motion to dismiss. We affirm.
A complaint must contain factual allegations, which if accepted as true, state
a claim that is plausible on its face. Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009).
Determining whether a complaint states a plausible claim is a “context-specific
task,” id. at 679, and the court is not “bound to accept as true a legal conclusion
couched as a factual allegation,” id. at 678 (citation omitted). A dismissal for
failure to state a claim is reviewed de novo. McGinity v. Procter & Gamble Co., 69
F.4th 1093, 1096 (9th Cir. 2023).
Mercola alleges that the Agreement’s Modification Clause required that
YouTube provide it “reasonable advance notice” before YouTube terminated its
account for allegedly violating YouTube’s Community Guidelines. The district
court held that the Modification Clause did not override other provisions in the
Agreement that allow YouTube to immediately take down content considered
harmful to its users and that the Agreement did not give Mercola any right of
access to the contents of a terminated account. It also found that the Agreement’s
Limitations on Liability provision foreclosed relief.
Mercola’s interpretation of the Modification Clause is not plausible because
it (1) is not necessary for the clause to be meaningful, (2) eviscerates other
provisions of the Agreement that specifically give YouTube the discretion to
2
immediately terminate an account that in YouTube’s opinion violates its
Community Guidelines, and (3) is inconsistent with the public policy of allowing
the immediate removal of content that poses serious harm.
The Modification Clause states that YouTube “may modify this Agreement,
for example, to reflect changes to our Service or for legal, regulatory or security
reasons,” and that:
YouTube will provide reasonable advance notice of any material
modifications to this Agreement and the opportunity to review them,
except that modifications addressing newly available features of the
Service or modifications made for legal reasons may be effective
immediately without notice.
However, the Agreement’s “Removal of Content” section states that if
YouTube “reasonably believe[s]” that any content “may cause harm to YouTube,
our users, or third parties,” it “may remove or take down that Content in our
discretion,” and “will notify you with the reason for our action” unless doing so
would breach the law, compromise an investigation, or cause harm. Also, the
Agreement’s “Termination and Suspensions by YouTube for Cause” section states
that YouTube may “suspend or terminate” an account if “you materially or
repeatedly breach this Agreement” or if “we believe there has been conduct that
creates (or could create) liability or harm to any user, other third party, YouTube or
our Affiliates.” The Agreement further states that YouTube then “will notify you
with the reason for termination or suspension” unless doing so would violate the
3
law, compromise an investigation, or cause harm.
There is no conflict if the Modification Clause is read to apply to changes in
services provided by YouTube and the other sections are read to apply to
suspending or terminating an account because YouTube has determined that its
content could create a liability or harm others. However, Mercola’s reading of the
Modification Clause is not reasonable as it would eviscerate the provisions of the
“Removal of Content” and “Termination and Suspensions by YouTube for Cause”
sections of the Agreement.
Moreover, to construe the Modification Clause to prohibit the immediate
termination of an account that causes harm to others would be contrary to
protecting the public. In September 2021, when YouTube terminated Mercola’s
account, it was reasonable (even if incorrect) to consider “anti-vaccine” postings to
be harmful to the public.
On appeal, Mercola limits its request to recovering its video content. While
the Agreement states that YouTube has no obligation to host or maintain Mercola’s
account, or to return any data, Mercola asserts that it is entitled to a return of its
video content as a remedy for YouTube’s failure to provide it with advance notice.
But as there was no breach of the contract, Mercola is not entitled to any remedy.
At oral argument Mercola’s counsel conceded, consistent with our reading
of Mercola’s filings, that all of Mercola’s claims are dependent on Mercola’s
4
interpretation of the Modification Clause. Accordingly, as we reject that
interpretation, we affirm the district court’s dismissal of Mercola’s claims (a) for
breach of the implied covenant of good faith and fair dealing, (b) specific
performance, (c) unjust enrichment, and (d) conversion.
Finally, Mercola has not shown that it is entitled to an opportunity to amend
to allege unconscionability. It appears that Mercola never asserted
unconscionability in the district court and thus may have waived the argument.
See Hillis v. Heineman, 626 F.3d 1014, 1019 (9th Cir. 2010). Moreover, on this
record the assertion lacks merit. Mercola, an incorporated entity, contracted with
YouTube for a non-essential service, the language in the contract is not overly
technical, and it appears that for the most part Mercola received the benefit of its
bargain.
The district court’s dismissal of Mercola’s First Amended Complaint is
AFFIRMED.
5
Plain English Summary
NOT FOR PUBLICATION FILED UNITED STATES COURT OF APPEALS MAY 29 2024 MOLLY C.
Key Points
01NOT FOR PUBLICATION FILED UNITED STATES COURT OF APPEALS MAY 29 2024 MOLLY C.
02COURT OF APPEALS FOR THE NINTH CIRCUIT MERCOLA.COM, LLC; Dr.
03MEMORANDUM* GOOGLE LLC; YOUTUBE, LLC; ALPHABET INC., Defendants - Appellees.
04Joseph Mercola and his corporation Mercola.com, LLC (collectively, “Mercola”) brought this action alleging that YouTube had violated their contract (the “Agreement”) by terminating Mercola’s account without prior notice and * This dispositi
Frequently Asked Questions
NOT FOR PUBLICATION FILED UNITED STATES COURT OF APPEALS MAY 29 2024 MOLLY C.
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This case was decided on May 29, 2024.
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