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No. 10032428
United States Court of Appeals for the Ninth Circuit
Mary Beth Montera v. Premier Nutrition Corporation
No. 10032428 · Decided August 6, 2024
No. 10032428·Ninth Circuit · 2024·
FlawFinder last updated this page Apr. 2, 2026
Case Details
Court
United States Court of Appeals for the Ninth Circuit
Decided
August 6, 2024
Citation
No. 10032428
Disposition
See opinion text.
Full Opinion
FOR PUBLICATION
UNITED STATES COURT OF APPEALS
FOR THE NINTH CIRCUIT
MARY BETH MONTERA, Nos. 22-16375
individually and on behalf of all others 22-16622
similarly situated,
D.C. No. 3:16-cv-
Plaintiff-Appellant / 06980-RS
Cross-Appellee,
v. OPINION
PREMIER NUTRITION
CORPORATION, FKA Joint Juice,
Inc.,
Defendant-Appellee /
Cross-Appellant.
Appeal from the United States District Court
for the Northern District of California
Richard Seeborg, Chief District Judge, Presiding
Argued and Submitted February 14, 2024
San Francisco, California
Filed August 6, 2024
2 MONTERA V. PREMIER NUTRITION CORP.
Before: Sidney R. Thomas, David F. Hamilton, * and
Morgan Christen, Circuit Judges.
Opinion by Judge Christen
SUMMARY **
Consumer Class Action / Product Labels
The panel affirmed in part, reversed in part, and vacated
and remanded in part the district court’s judgment following
a jury trial and award of statutory damages in a consumer
class action alleging that Premier Nutrition Corporation
engaged in deceptive conduct and false advertising in
violation of New York law based on representations made
on the packaging of Joint Juice, a dietary supplement drink
made by Premier, that touted its ability to relieve joint pain.
Mary Beth Montera sued Premier on behalf of a class of
New York consumers for violations of New York General
Business Law (GBL) §§ 349 and 350, which require a
plaintiff to show that the defendant engaged in (1) consumer-
oriented conduct that is (2) materially misleading and that
(3) plaintiff suffered injury as a result of the allegedly
deceptive act or practice.
*
The Honorable David F. Hamilton, United States Circuit Judge for the
U.S. Court of Appeals for the Seventh Circuit, sitting by designation.
**
This summary constitutes no part of the opinion of the court. It has
been prepared by court staff for the convenience of the reader.
MONTERA V. PREMIER NUTRITION CORP. 3
Addressing Premier’s liability under GBL §§ 349 and
350, the panel rejected Premier’s argument that its
statements about Joint Juice’s efficacy were not materially
misleading, held that Montera’s injury is cognizable under
New York law, and held that Montera proved at trial that the
class members’ injuries were caused by Premier’s
misrepresentations. The panel also rejected Premier’s
argument that class certification was improper.
The panel rejected Premier’s contention that the district
court’s evidentiary rulings and Montera’s counsel’s
inflammatory arguments entitled it to a new trial.
The panel affirmed the district court’s ruling that
statutory damages under GBL §§ 349 and 350 should be
calculated on a per-violation basis. The panel remanded for
the district court to consider whether the imposition of the
total award of statutory damages, which the district court had
reduced, would violate Premier’s due process rights in light
of the factors identified in Wakefield v. ViSalus, Inc., 51
F.4th 1109 (9th Cir. 2022). Finally, the panel reversed the
district court’s award of prejudgment interest.
COUNSEL
Leslie E. Hurst (argued), Timothy G. Blood, Thomas J.
O'Reardon II, and Paula R. Brown, Blood Hurst &
O'Reardon LLP, San Diego, California; Todd D. Carpenter,
Lynch Carpenter LLP, Del Mar, California; Eugene G.
Iredale, Iredale and Yoo APC, San Diego, California; Grace
Jun, Law offices of Grace Jun, San Diego, California; for
Plaintiff-Appellant.
4 MONTERA V. PREMIER NUTRITION CORP.
Aaron D. Van Oort (argued) and Hannah M. Leiendecker,
Faegre Drinker Biddle & Reath LLP, Minneapolis,
Minnesota; Mark D. Taticchi and Ashlee A. Paxton-Turner,
Faegre Drinker Biddle & Reath LLP, Washington, D.C.;
Angel A. Garganta, Amit Rana, and Steven E. Swaney,
Venable LLP, San Francisco, California; Jessica Grant,
Shook Hardy & Bacon LLP, San Francisco, California;
Antonia I. Stabile, Benesch Friedlander Coplan & Aronoff
LLP, San Francisco, California; for Defendant-Appellee.
OPINION
CHRISTEN, Circuit Judge:
This consumer class action involves New York
purchasers of Joint Juice, a dietary supplement drink made
by defendant Premier Nutrition. Mary Beth Montera sued
Premier on behalf of a class of New York consumers for
deceptive conduct and false advertising in violation of New
York General Business Law (GBL) §§ 349 and 350 based on
representations on Joint Juice’s packaging that touted its
ability to relieve joint pain. The district court certified a
class and the case proceeded to trial. Montera introduced
peer-reviewed, non-industry-funded studies finding that
Joint Juice’s key ingredients, glucosamine and chondroitin,
have no effect on joint function or pain; Premier maintained
the product’s efficacy based on industry-funded studies. The
jury found the statements on Joint Juice’s packaging
deceptive under New York law, and the district court
awarded statutory damages to the class.
Both parties appeal the district court’s rulings. Premier
contends that the district court applied erroneous
MONTERA V. PREMIER NUTRITION CORP. 5
interpretations of New York law when it certified the class
and denied Premier’s post-trial motion for judgment as a
matter of law. In Premier’s view, Montera did not prove
liability, either individually or on a classwide basis. Premier
further contends that the district court made numerous errors
during the trial and when it calculated statutory damages on
a per-violation basis and awarded prejudgment interest.
Montera appeals the district court’s decision to cut statutory
damages by over 90%.
We find no errors in the district court’s class certification
rulings, analysis of New York law, trial rulings, or initial
calculation of statutory damages. But we conclude that the
award of prejudgment interest was error, and that the
statutory damages award must be reconsidered in light of our
intervening decision in Wakefield v. ViSalus, Inc., 51 F.4th
1109 (9th Cir. 2022). We therefore affirm in part, reverse in
part, and vacate and remand in part.
I. BACKGROUND
This case began as a putative nationwide consumer class
action for the allegedly deceptive advertising of Joint Juice.
After the district court declined to certify a nationwide class,
plaintiffs filed nine separate cases, each bringing claims
under the laws of a different state. The court first certified a
class in the California case, Mullins v. Premier Nutrition
Corp., No. 13-cv-01271 (N.D. Cal.), then certified the other
classes, including the Montera class, in a single order that
was entered in each case. The district court ordered the
parties to provide “two cases to prioritize for trial, one
chosen by the Plaintiffs and one chosen by the Defendant.”
Plaintiffs proposed the New York case and Premier proposed
the Massachusetts case. The district court chose Montera,
the New York case, to go first. After the close of discovery
6 MONTERA V. PREMIER NUTRITION CORP.
and prior to trial, Premier moved to decertify the New York
class. The district court denied the motion.
The evidence at trial showed that Premier targeted its
Joint Juice advertising to people who suffer joint pain as a
result of osteoarthritis. The shrink-wrap packaging for Joint
Juice sported the Arthritis Foundation logo and name, and
made claims such as “Use Daily for Healthy, Flexible Joints”
and “A full day’s supply of glucosamine combined with
chondroitin helps keep cartilage lubricated and flexible.”
The jury heard that Premier spent just under $40 million
between 2009 and 2015 to market and advertise Joint Juice,
and netted annual sales of approximately $20 million in both
2020 and 2021.
Both parties offered expert witnesses to testify about
scientific studies on the effect of glucosamine and
chondroitin on joint health. Montera offered evidence of
numerous studies conducted over the past three decades,
including three by the National Institutes of Health, that
found glucosamine and chondroitin had no effect on joint
health. In contrast, industry-funded studies almost
uniformly found glucosamine to be effective for joint pain,
though some of the sponsoring companies refused to release
data for external review. Evidence showed that Premier was
aware of the studies concluding that glucosamine and
chondroitin have no effect on joint health but continued to
sell—and increased its marketing of—Joint Juice to arthritis
and joint-pain sufferers. For example, Montera introduced
an internal email dated January 2011, in which the brand
director for Joint Juice wrote, “there is no scientific evidence
for chondroitin at 200 mg.” When Premier considered
running its own study, its president wrote a note that was
introduced at trial: “if poor—don’t publish.” For its defense,
Premier introduced evidence that some studies found that
MONTERA V. PREMIER NUTRITION CORP. 7
glucosamine and chondroitin have therapeutic benefits, and
that Joint Juice is beneficial because it is hydrating and
contains Vitamins C and D.
Both parties’ experts introduced surveys they conducted
that sought to determine what messages Joint Juice’s
packaging conveyed to consumers and whether that
messaging was material to consumers’ decisions to buy Joint
Juice. Montera’s expert testified that 92.5 percent of
respondents to his study “believed that the product
packaging was communicating one or more of [the
packaging’s claimed] joint health benefits,” and 56% of
respondents said that Joint Juice’s claimed joint health
benefits “were material to their purchase decisions.”
Montera also introduced Premier’s internal customer survey
in which 96% of those surveyed said they were managing
chronic pain, 75% said they bought Joint Juice because they
have joint pain and thought the drink would help them, and
56% said they had been diagnosed with arthritis. In
Premier’s expert’s survey, 21.5% of respondents said that
information on Joint Juice’s packaging influenced their
purchase decisions, and 32.3% said they had generally heard
about the benefits of glucosamine.
After a nine-day trial, the jury returned a verdict for
Montera, finding that Premier “engaged in an act or practice
that [was] deceptive or misleading in a material way” and
that “Montera and the class suffered injury as a result.” The
jury further found that 166,249 units of Joint Juice had been
sold in New York during the class period and that the class’s
actual damages (based on average purchase price) were
$1,488,078.49. GBL §§ 349 and 350 require courts to award
the greater of actual damages or statutory damages of $50 or
$500, respectively. N.Y. Gen. Bus. Law §§ 349(h), 350-e.
Because the jury found Premier liable under both §§ 349 and
8 MONTERA V. PREMIER NUTRITION CORP.
350, Montera sought $550 per unit sold in statutory
damages, totaling $91,436,950. Premier argued that a
damages award of $91,436,950 would violate its right to
substantive due process. The district court agreed and
awarded statutory damages of $50 per unit sold—the amount
available under § 349—totaling $8,312,450. The district
court also awarded $4,583,004.90 in prejudgment interest
and entered final judgment on August 12, 2022. Premier
filed post-trial motions to decertify the class and for
judgment as a matter of law or a new trial, all of which the
district court denied. Both Montera and Premier timely
appealed.
II. STANDARD OF REVIEW
We review de novo a district court’s denial of a motion
for judgment as a matter of law, and “[a] jury verdict will be
upheld if supported by substantial evidence.” Optronic
Techs., Inc. v. Ningbo Sunny Elec. Co., 20 F.4th 466, 476
(9th Cir. 2021). “We review a district court’s formulation of
civil jury instructions for an abuse of discretion, but we
consider de novo whether the challenged instruction
correctly states the law.” Wilkerson v. Wheeler, 772 F.3d
834, 838 (9th Cir. 2014). We review for abuse of discretion
a district court’s class certification orders, evidentiary
rulings, and denials of motions for a new trial. Yokoyama v.
Midland Nat. Life Ins. Co., 594 F.3d 1087, 1090–91 (9th Cir.
2010); United States v. Daly, 974 F.2d 1215, 1216–17 (9th
Cir. 1992); Kode v. Carlson, 596 F.3d 608, 611 (9th Cir.
2010) (per curiam).
When interpreting New York law, we are bound by the
decisions of New York’s highest court, the Court of Appeals.
See In re Kirkland, 915 F.2d 1236, 1238 (9th Cir. 1990). “In
the absence of such a decision, a federal court must predict
MONTERA V. PREMIER NUTRITION CORP. 9
how the highest state court would decide the issue using
intermediate appellate court decisions, decisions from other
jurisdictions, statutes, treatises, and restatements as
guidance.” Id. at 1239.
III. DISCUSSION
On appeal, Premier argues that Montera failed to prove
deceptive conduct, injury, and causation under New York
law. Premier also argues that the district court abused its
discretion in its class certification and trial rulings, and erred
in its calculation of statutory damages and prejudgment
interest. Montera appeals the district court’s reduction of the
statutory damages award. We affirm the district court on all
issues except its award of prejudgment interest. Because we
issued an intervening decision concerning Premier’s
substantive due process challenge to the damages award, we
also vacate and remand the district court’s reduction of the
award for reconsideration in light of this new authority.
A. Liability under GBL §§ 349 and 350
Montera brought claims under two overlapping New
York consumer protection laws. GBL § 349 prohibits
“[d]eceptive acts or practices in the conduct of any business,
trade or commerce.” N.Y. Gen. Bus. Law § 349. GBL § 350
prohibits “[f]alse advertising in the conduct of any business,
trade or commerce or in the furnishing of any service.” N.Y.
Gen. Bus. Law § 350. Section 350 specifically addresses
false advertising but otherwise has the same broad scope and
standard for recovery as § 349. See Karlin v. IVF Am., Inc.,
712 N.E.2d 662, 665 (N.Y. 1999); Goshen v. Mut. Life Ins.
Co. of New York, 774 N.E.2d 1190, 1195 n.1 (N.Y. 2002).
To succeed on a claim under § 349 or § 350, the plaintiff
must show that the defendant “engaged in (1) consumer-
10 MONTERA V. PREMIER NUTRITION CORP.
oriented conduct that is (2) materially misleading and that
(3) plaintiff suffered injury as a result of the allegedly
deceptive act or practice.” Koch v. Acker, Merrall & Condit
Co., 967 N.E.2d 675, 675 (N.Y. 2012) (citation omitted).
The first element is not at issue in this case. Premier
contends that Montera cannot satisfy the second or third
elements.
For the second element, Premier argues that its conduct
was not materially misleading as a matter of law because its
claims about Joint Juice’s efficacy were substantiated.
Premier advances no persuasive authority to support this
argument. For the third element, Premier argues that
Montera’s injury is not cognizable under New York law and
that, even if it is cognizable, Montera cannot show that her
injury was caused by the statements on the Joint Juice
packaging. We conclude that New York law recognizes
Montera’s injury, and that Montera proved at trial that the
class members’ injuries were caused by Premier’s
misrepresentations.
1. Materially misleading conduct
Premier argues that it was entitled to judgment as a
matter of law because, in its view, it substantiated its claims
about the efficacy of glucosamine and chondroitin and
therefore those claims were not deceptive under New York
law. Premier fails to support its position that the
deceptiveness of its statements was a question of law under
the circumstances of this case. It also overlooks that the jury,
after considering the studies introduced by both sides, found
as a matter of fact that Joint Juice was “valueless for its
advertised purpose.”
Claims under GBL §§ 349 and 350 require “a showing
that [the] defendant is engaging in an act or practice that is
MONTERA V. PREMIER NUTRITION CORP. 11
deceptive or misleading in a material way.” Oswego
Laborers’ Loc. 214 Pension Fund v. Marine Midland Bank,
N.A., 647 N.E.2d 741, 744 (N.Y. 1995). New York courts
have adopted “an objective definition of deceptive acts and
practices” that is “limited to those likely to mislead a
reasonable consumer acting reasonably under the
circumstances.” Id. at 745.
Whether Premier’s statements were misleading was a
question of fact decided by the jury at trial. See Sims v. First
Consumers Nat’l Bank, 758 N.Y.S.2d 284, 286 (App. Div.
2003) (“Whether defendants’ conduct was deceptive or
misleading is a question of fact.”); Duran v. Henkel of Am.,
Inc., 450 F. Supp. 3d 337, 346 (S.D.N.Y. 2020) (“[The
deceptiveness] inquiry is generally a question of fact . . . .”).
New York law permits a court to decide that a statement is
not deceptive as a matter of law in narrow circumstances, not
present here, such as when “a plaintiff’s claims as to the
impressions that a reasonable consumer might draw are
patently implausible or unrealistic.” Anderson v. Unilever
U.S., Inc., 607 F. Supp. 3d 441, 452 (S.D.N.Y. 2022)
(internal quotation marks and citation omitted).
The district court instructed the jury that Montera “must
prove that the advertisement was likely to mislead a
reasonable consumer acting reasonably under the
circumstances” and that Montera suffered an injury only if
Joint Juice is “valueless for its advertised purpose.” 1 The
1
The district court did not adopt Montera’s proposed injury instruction.
Montera requested an instruction stating that the class was injured if “a
reasonable consumer did not receive the full value or benefit of the
product as advertised.” Premier requested an instruction that allowed the
jury to find injury only if Joint Juice was “valueless.” Montera objected
to the district court’s partial adoption of Premier’s language, and Premier
defended the district court’s “valueless for its advertised purpose”
12 MONTERA V. PREMIER NUTRITION CORP.
jury considered each party’s evidence, including their
competing scientific studies, and found that Montera
established both elements. Thus, contrary to Premier’s first
argument on appeal, judgment as a matter of law in its favor
was not required merely because it introduced studies that
supported its view of Joint Juice’s efficacy. The jury
considered the evidence offered by both parties and found
that Premier’s statements about Joint Juice’s efficacy for
treating joint pain were materially misleading, which is all
the second element of a §§ 349 or 350 claim requires.
Premier cites no authority that supports its contention
that “New York law provides that a claim is not misleading
as a matter of law when it is substantiated.” Premier argues
that the most on-point decision is Parker v. United Industries
Corp., 2020 WL 5817012 (S.D.N.Y. Sept. 29, 2020). But
Parker is of little help to Premier. In that case, the plaintiff
alleged that the defendant’s bug repellant deceptively
claimed it “repels mosquitoes for hours.” Id. at *4. The
district court granted summary judgment for the defendant
because there was no genuine dispute of fact as to the
deceptiveness of the statement. Id. Specifically, the court
reasoned that the plaintiff’s evidence did not establish that
the spray was “ineffective for all individuals, even if this
Court were to credit [the plaintiff’s] cited studies and
expert’s analysis and discount those proffered by the
Defendant.” Id. The Parker court’s ruling was specific to
the evidence presented; it did not purport to apply a rule of
New York law that claims under §§ 349 and 350 necessarily
instruction, arguing that Montera’s “full value” language was contrary to
New York law. Montera has not argued in these appeals that the district
court’s injury instruction was erroneous, and we express no view on the
question.
MONTERA V. PREMIER NUTRITION CORP. 13
fail if both sides introduce reputable scientific studies
supporting their respective positions.
Given the jury’s factual finding that Joint Juice’s
packaging was materially misleading and Premier’s failure
to support its interpretation of New York law, we conclude
that the district court correctly rejected Premier’s argument
that Joint Juice’s packaging was not misleading as a matter
of law.
As an alternative to its argument that it was entitled to
judgment as a matter of law, Premier argues that it is entitled
to a new trial because the district court declined to instruct
the jury on a regulatory safe harbor that provides a defense
to § 349 liability. We are not persuaded.
Section 349 provides that “it shall be a complete
defense” to liability if a challenged practice is “subject to and
complies with the rules and regulations of” a federal
regulatory agency. N.Y. Gen. Bus. Law § 349(d). Premier
contends that it complied with the Food and Drug
Administration’s (FDA) dietary supplement regulation, 21
C.F.R. § 101.93, and was therefore entitled to § 349(d)’s
safe harbor. That federal regulation permits dietary
supplement labels to include “structure/function” claims.
Such claims may “describe the role of a nutrient or dietary
ingredient” on the “structure or function” of the human body,
“provided that such statements are not disease claims.” 21
C.F.R. § 101.93(f). “Disease claims” are statements “that
the product itself can cure or treat a disease.” Greenberg v.
Target Corp., 985 F.3d 650, 654 (9th Cir. 2021) (citing
§ 101.93(g)). To comply with § 101.93(f), a manufacturer
must notify the FDA within 30 days of first marketing a
supplement that the product’s label includes a qualifying
14 MONTERA V. PREMIER NUTRITION CORP.
claim, and certify that the claim is substantiated, among
other requirements. 21 C.F.R. § 101.93(a)(1), (a)(3).
After the close of evidence, the district court declined to
instruct the jury on Premier’s safe harbor defense because
Premier did not dispute that it failed to comply with the
regulation’s 30-day notice requirement. Premier began
including the challenged statements on Joint Juice’s
packaging in 2009 but did not send the required notification
to the FDA until 2012. Premier offered no evidence that the
FDA excused its failure to comply with the regulatory
deadline and offers no support for its assertion that the 2012
notice cured its earlier lack of compliance. Because Premier
concedes that it did not comply with the plain text of the
regulation, the district court did not err by declining to
instruct the jury on the safe harbor provision. 2
2. Injury
GBL §§ 349 and 350 require plaintiffs to show that the
defendant’s “deceptive act or practice . . . caused actual,
although not necessarily pecuniary, harm.” Oswego, 647
N.E.2d at 745. The district court instructed the jury that the
class was “injured by purchasing Joint Juice if it was
valueless for its advertised purpose.” In his closing
argument, Montera’s counsel asked the jury for a full refund,
but he acknowledged that the jury could also conclude that a
reasonable consumer could find some value in Joint Juice
separate from its advertised purpose of treating joint pain,
such as hydration or Vitamin C. Montera’s counsel
explained to the jury that they might reduce the class’s
2
We grant Montera’s unopposed request for judicial notice of certain
FDA and Federal Trade Commission guidance documents (Dkt. No. 45)
because these are government sources “whose accuracy cannot
reasonably be questioned.” Fed. R. Evid. 201(b)(2).
MONTERA V. PREMIER NUTRITION CORP. 15
damages accordingly. The jury’s special verdict form shows
that the jury found the class was injured by purchasing Joint
Juice, and it awarded damages equal to the total amount
spent on Joint Juice during the class period based on average
purchase price. Despite the suggestion by Montera’s
counsel, the jury declined to reduce the damages amount on
account of Joint Juice having any residual value apart from
its advertised purpose.
Premier contends that only two types of injuries are
cognizable under §§ 349 and 350: a claim that a product
affirmatively harmed the consumer, or a claim that the
consumer paid a “price premium” for a particular product
attribute that was deceptively advertised. Premier argues
that New York law does not recognize the injury Montera
pursued at trial because Montera sought a full refund based
on Joint Juice not providing the benefits promised by the
packaging. Montera did not contend that ingesting Joint
Juice injured class members or that the class paid a higher
price than they should have paid for the product. Thus,
Premier contends that it is entitled to judgment as a matter
of law because Montera did not state a cognizable injury
under §§ 349 and 350. In the alternative, Premier argues that
it is entitled to a new trial because the district court erred
when it instructed the jury on injury.
We reject Premier’s strained reading of New York law,
and find no error in the district court’s denial of Premier’s
motion for judgment as a matter of law on the ground that
Montera did not state a cognizable injury. We also find no
error in the district court’s injury instructions.
Premier relies on Small v. Lorillard Tobacco Co., 720
N.E.2d 892 (N.Y. 1999), which involved five proposed class
action suits against tobacco companies. In that case, the
16 MONTERA V. PREMIER NUTRITION CORP.
plaintiffs alleged that the companies “deceived them about
the addictive properties of cigarettes and fraudulently
induced them to purchase and continue to smoke cigarettes.”
Id. at 894. Critically, the plaintiffs did not argue that they
were injured by becoming addicted to nicotine. Id. at 898.
Instead, the only injury the plaintiffs claimed was “that
defendants’ deception prevented them from making free and
informed choices as consumers.” Id. The New York Court
of Appeals held that the plaintiffs had not stated a cognizable
injury under § 349. Id.
Premier latches onto the Court of Appeals’ comment that
the plaintiffs’ “theory contains no manifestation of either
pecuniary or ‘actual’ harm; plaintiffs do not allege that the
cost of cigarettes was affected by the alleged
misrepresentation, nor do they seek recovery for injury to
their health as a result of their ensuing addiction.” Id. From
this, Premier argues that the Small court limited cognizable
injuries under § 349 to price premium and physical injury
claims. Not so. Premier overlooks that the Small court’s
reasoning addressed the specific deficiencies in the
plaintiffs’ complaint. The court explained that “[w]ithout
addiction as part of the injury claim, there is no connection
between the misrepresentation and any harm from, or failure
of, the product,” and the plaintiffs’ claim “thus sets forth
deception as both act and injury.” Id. (emphasis added). In
other words, Small held that the plaintiffs in that case got the
cigarettes they paid for and made no claim that they were
either harmed by the product or deceived into paying too
much for it. The alleged deception about the addictive
quality of cigarettes had no effect on the product the
plaintiffs received. Critically, the plaintiffs in Small did not
limit their class to only those who became addicted to
MONTERA V. PREMIER NUTRITION CORP. 17
cigarettes, nor did they allege that the cigarettes promised
anything extra that they did not receive. 3
In contrast, Montera alleges that the Joint Juice class
members did not get what they paid for because they
purchased a product that was advertised to improve joint
health but in reality did not. See DeRiso v. Synergy USA,
773 N.Y.S.2d 563, 563 (App. Div. 2004) (explaining that the
plaintiff failed to allege a § 349 injury under Small because
she “d[id] not claim that defendant failed to deliver the
[promised] services”). Montera properly alleged deceptive
conduct that was distinct from her claimed injury. Premier’s
deceptive conduct was its statements touting joint health on
Joint Juice’s packaging, and the class’s claimed injury was
the purchase of a product that did not deliver its advertised
benefits. The jury found that Joint Juice had no value to the
class members without its advertised joint health benefits.
Premier’s argument that New York law recognizes only
two types of injuries is further undermined by the Second
Circuit’s decision in Orlander v. Staples, Inc., 802 F.3d 289
(2d Cir. 2015). The plaintiff in Orlander had purchased a
Staples computer protection plan that promised two years of
repair services. Id. at 293. In reality, the repair services were
not available until the manufacturer’s one-year warranty had
3
We are similarly unpersuaded by Premier’s reliance on Donahue v.
Ferolito, Vultaggio & Sons, 786 N.Y.S.2d 153 (App. Div. 2004).
Applying Small, Donahue affirmed the dismissal of a consumer suit
alleging deceptive statements about health benefits on herbal tea and
fruit punch labels because the plaintiff had not alleged a cognizable
injury. Id. at 154. As in Small, the Donahue plaintiffs received products
with some value—the tea and fruit punch were presumably tasty
beverages despite their lack of health benefits—and the plaintiffs did not
allege they were physically injured or paid an inflated price for the
drinks.
18 MONTERA V. PREMIER NUTRITION CORP.
lapsed. Id. at 294. The Second Circuit held that the plaintiff
sufficiently alleged an injury under §§ 349 and 350 because
he paid “for a two-year . . . Protection Plan which he would
not have purchased had he known that Defendant intended
to decline to provide him any services in the first year of the
Contract.” Id. at 301. Staples argued, just as Premier does
here, that the plaintiff’s injury was not cognizable because it
did not allege a price premium. See id. at 302. Rejecting
Staples’ argument, the Orlander court explained that “there
is no such rigid ‘price premium’ doctrine under New York
law,” and that New York law permits a plaintiff to allege
only that “on account of a materially misleading practice, she
purchased a product and did not receive the full value of her
purchase.” Id. (citing Small, 720 N.E.2d at 898). Here, the
jury concluded that the class members purchased Joint Juice
and did not receive the full value of their purchase—in fact,
did not receive any value—because Joint Juice did not
provide its advertised benefits. Contrary to Premier’s
characterization, this case arguably takes the price premium
theory to its logical endpoint: the jury found that Joint Juice
was entirely “valueless for its advertised purpose,” so the
entirety of the purchase price could be viewed as a price
premium.
Finally, we consider that Premier’s narrow view of
injury under New York law would frustrate what the New
York Court of Appeals has explained is the broad
applicability of these statutes. Sections 349 and 350 “apply
to virtually all economic activity, and their application has
been correspondingly broad.” Plavin v. Grp. Health Inc.,
146 N.E.3d 1164, 1168 (N.Y. 2020) (quoting Karlin, 712
N.E.2d at 665); see also Himmelstein, McConnell, Gribben,
Donoghue & Joseph, LLP v. Matthew Bender & Co., 171
N.E.3d 1192, 1197 (N.Y. 2021) (“GBL § 349 prohibits
MONTERA V. PREMIER NUTRITION CORP. 19
deceptive acts and practices that misrepresent the nature or
quality of products and services.”); Gaidon v. Guardian Life
Ins. Co. of Am., 750 N.E.2d 1078, 1083 (N.Y. 2001)
(“[Section 349] encompasses a significantly wider range of
deceptive business practices that were never previously
condemned by decisional law.”). Premier’s reading of New
York law would immunize from liability the age-old
deceptive tactics of the “grifting snake oil salesman,” which
spurred the adoption of some of the earliest consumer
protection laws in this country. 4 Montera’s claim that she
purchased a sham product falls easily within the heartland of
consumer injuries and is consistent with the expansive reach
of §§ 349 and 350. See Karlin, 712 N.E.2d at 666
(“[Sections] 349 and 350 have long been powerful tools
aiding the Attorney General’s efforts to combat fraud in the
health care and medical services areas.”).
We conclude that Montera advanced a cognizable injury
under §§ 349 and 350. Because Montera’s injury is
cognizable, we find no error in the district court’s injury
instructions.
3. Causation
Premier next argues that, even if Montera’s injury is
cognizable, it was entitled to judgment as a matter of law
because Montera did not show that the class members’
injuries were caused by the statements on Joint Juice’s
packaging. In Premier’s view, Montera’s theory of injury—
that the class members would not have purchased Joint Juice
absent Premier’s misrepresentations—required her to prove
4
Victor E. Schwartz et al., Marketing Pharmaceutical Products in the
Twenty-First Century: An Analysis of the Continued Viability of
Traditional Principles of Law in the Age of Direct-to-Consumer
Advertising, 32 Harv. J.L. & Pub. Pol’y 333, 337 (2009).
20 MONTERA V. PREMIER NUTRITION CORP.
at trial that Premier’s “deceptive statement[s] caused each
purchase.” Premier further argues that because causation in
this case is “an individual issue,” common issues did not
predominate and the district court should have granted
Premier’s pre- and post-trial motions to decertify the class.
See Fed. R. Civ. P. 23(b)(3) (requiring that “questions of law
or fact common to class members predominate over any
questions affecting only individual members”). In the
alternative, Premier argues that judgment must be granted in
its favor “because no reasonable jury could find causation
proven based on the evidence at trial.”
We reject Premier’s causation argument because it is
inconsistent with New York law. Premier acknowledges
that its argument would require Montera to prove that each
class member relied on the challenged statements to make
their purchase decisions. The Court of Appeals has
unequivocally held that reliance is not required to show
causation under GBL §§ 349 and 350. Koch, 967 N.E.2d at
676 (“Justifiable reliance by the plaintiff is not an element of
[a § 349 or § 350] claim.”). Instead, New York uses “an
objective definition of deceptive acts and practices.”
Oswego, 647 N.E.2d at 745. Liability under §§ 349 and 350
“turns on what a reasonable consumer, not a particular
consumer, would do.” Fishon v. Peloton Interactive, Inc.,
620 F. Supp. 3d 80, 100 (S.D.N.Y. 2022) (citation omitted).
“Because the test is objective and turns upon the reasonable
consumer, reliance is not at issue, and the individual reason
for purchasing a product becomes irrelevant and subsumed
under the reasonable consumer standard, i.e., whether the
deception could likely have misled someone, and not,
whether it in fact did.” Id. (internal quotation marks and
citation omitted and alteration adopted); see also Stutman v.
Chem. Bank, 731 N.E.2d 608, 613 (N.Y. 2000) (explaining
MONTERA V. PREMIER NUTRITION CORP. 21
“there is a difference between reliance and causation” and
holding plaintiffs need not “allege that they would not
otherwise have entered into the transaction”). As the
Eleventh Circuit recently explained in affirming certification
of a class action under New York law, “Rule 23(b)(3)’s
predominance requirement poses no barrier to class
treatment of [§ 349] claims because it’s unnecessary to make
any individualized inquiry into what each plaintiff knew and
relied on in purchasing his or her [product].” Tershakovec
v. Ford Motor Co., 79 F.4th 1299, 1310–11 (11th Cir. 2023).
The jury’s findings satisfied New York’s causation
requirement. The district court correctly instructed the jury
to consider whether Premier’s conduct was “misleading in a
material way.” The instructions further explained that a
representation is misleading if it “is likely to mislead a
reasonable consumer acting reasonably under the
circumstances” and that “[a] representation is material if a
reasonable consumer would consider it important in
determining whether to purchase the product.” These
instructions correctly encapsulate New York’s objective
consumer test for deceptive practices. The jury found that
Premier’s claims about the benefits of Joint Juice were
materially misleading to a reasonable consumer and that all
class members were injured as a result of purchasing a
product “valueless for its advertised purpose.” See CSX
Transp., Inc. v. Hensley, 556 U.S. 838, 841 (2009) (“[J]uries
are presumed to follow the court’s instructions.”). Given
New York’s objective consumer test and the jury’s injury
and causation findings, Montera was not required to
establish that each class member subjectively relied on
22 MONTERA V. PREMIER NUTRITION CORP.
Premier’s misrepresentations when they purchased Joint
Juice. 5
Our rejection of Premier’s causation argument is
consistent with our caselaw analyzing consumer claims
under other states’ consumer protection laws. For example,
in Yokoyama, the district court declined to certify a class
because it determined that Hawaiʻi’s “consumer protection
laws require individualized reliance showings.” 594 F.3d at
1093. Reversing the district court, we explained that
Hawaiʻi “uses an objective test to effectuate its remedial
consumer protection statute” and therefore whether a
consumer relied on the defendant’s misrepresentation
required the jury “to determine only whether [the
defendant’s] omissions were likely to deceive a reasonable
person.” Id. Both Hawaiʻi and New York use an objective
consumer test, but New York does not require reliance,
making this case more straightforward than Yokoyama.
Having rejected Premier’s view of New York’s
causation requirement, we easily dispose of Premier’s
remaining arguments that class certification was improper
and that there was insufficient evidence for the jury to find
causation. At trial, Montera presented evidence that Premier
5
Premier also argues that New York law requires that each purchaser
“saw the misrepresentation or was exposed to it in some other way.”
Fishon, 620 F. Supp. at 99. Assuming that New York law has such a
requirement, it is satisfied in this case because the class members were
exposed to the misrepresentations on the Joint Juice packaging when
they purchased the product. See Hasemann v. Gerber Prod. Co., 331
F.R.D. 239, 267 (E.D.N.Y. 2019) (“Requiring one hundred percent
certainty that each and every customer has been exposed to the
representations at issue would impermissibly depart from the objective
standards of sections 349 and 350 of the GBL, and would impermissibly
read a seeing and a reliance requirement into the statute.”).
MONTERA V. PREMIER NUTRITION CORP. 23
advertised Joint Juice to treat joint pain despite numerous
studies concluding that glucosamine and chondroitin have
no effect on joint health, and the majority of customers
surveyed—56% in Montera’s survey and 75% in Premier’s
internal survey—purchased Joint Juice because they thought
it would help their joint pain. The district court did not abuse
its discretion by concluding that this evidence satisfied Rule
23(b)(3)’s predominance requirement. See Tershakovec, 79
F.4th at 1311 (“[T]here can be no reliance-based
predominance objection to class treatment of . . . § 349
claims . . . .”). The jury also had ample evidence before it to
conclude that the misrepresentations on the Joint Juice
packaging were materially misleading to a reasonable
consumer and caused the class members’ injuries. 6
B. Trial issues
Premier contends that the district court’s evidentiary
rulings and Montera’s counsel’s inflammatory arguments
entitle it to a new trial. We disagree.
1. Evidentiary rulings
Premier argues that the district court violated Federal
Rules of Evidence 401, 402, and 403 by admitting evidence
that was irrelevant, confusing, and unfairly prejudicial.
Specifically, Premier challenges the admission of:
(1) Premier’s advertisements other than Joint Juice’s
packaging; (2) evidence about the size of Premier’s parent
6
Premier separately argues that the district court erroneously relied on
California’s law of causation when it denied Premier’s motions to
decertify. The record refutes this contention. The district court correctly
applied the New York Court of Appeals’ opinion in Small, and its
citations to its prior order certifying a class under California law merely
incorporated by reference the common evidence of causation, not the
court’s analysis of California law.
24 MONTERA V. PREMIER NUTRITION CORP.
companies; and (3) a letter sent by Premier’s tax advisor to
a California recycling agency.
a. Advertising evidence
The advertising evidence Montera offered included a list
of Google AdWords that Premier purchased to market Joint
Juice, many of which related to arthritis, and a television
commercial featuring a celebrity recommending Joint Juice
to help joint stiffness.
Premier first argues that this evidence was irrelevant
under Rules 401 and 402 because it could not support
Montera’s claims about Joint Juice packaging and because
not every New York purchaser saw the AdWords and
television commercial. Evidence is relevant if it has any
tendency to make a fact of consequence in the case more or
less probable than it would be without the evidence. Fed. R.
Evid. 401. Irrelevant evidence is inadmissible. Fed. R. Evid.
402. Montera contends that this evidence was relevant to
establish the message conveyed by the Joint Juice labeling.
We agree.
At a minimum, the extra-label evidence was relevant to
Premier’s safe harbor defense because it tended to show that
the packaging statements were meant to convey a disease
claim, not a structure/function claim. We may consider
evidence aside from a product’s label to determine whether
the label makes a structure/function claim or implicitly
makes a disease claim. See Kroessler v. CVS Health Corp.,
977 F.3d 803, 815 (9th Cir. 2020) (quoting 65 Fed. Reg.
1000, 1006 (Jan. 6, 2000) (codified at 21 C.F.R. pt. 101)). In
Kroessler, we noted that when evaluating implied disease
claims, many courts have admitted “the product’s
advertisements, the consumer’s experience with the product,
and market research showing consumer’s typical uses of the
MONTERA V. PREMIER NUTRITION CORP. 25
product.” Id. at 815 & n.9. The AdWords and television
commercial fall within the types of evidence relevant to
differentiating between structure/function claims and
disease claims. Because Premier continued to press its safe
harbor defense until the close of evidence, the district court
did not abuse its discretion by ruling that the extra-label
evidence was relevant to show the type of message Premier
intended the Joint Juice packaging to convey.
Next, Premier argues that admission of the AdWords and
television commercial violated Rule 403 because this
evidence likely confused the jury about which marketing
claims were at issue. Again, we disagree. Evidence may be
excluded when its probative value is substantially
outweighed by a danger of confusing the issues or
misleading the jury. Fed. R. Evid. 403. Here, the extra-label
advertising evidence was probative of Premier’s intended
packaging messages, and we see no danger of confusion.
The district court instructed the jury that “[t]he acts,
practices, and advertisements at issue for your analysis are
the labels and packaging for the Joint Juice product,” and
that “you are not to assess whether any other acts, practices,
or advertisements by Premier Nutrition are misleading or
deceptive.” “[J]uries are presumed to follow the court’s
instructions.” CSX Transp., 556 U.S. at 841. Because the
risk of jury confusion did not outweigh the evidence’s
probative value, the district court did not abuse its discretion
by admitting evidence of non-packaging advertising.
b. Size of parent companies
Premier argues that evidence Montera elicited about Post
Holdings and BellRing Brands, Premier’s parent companies,
was irrelevant and unfairly prejudicial. The district court
ruled before trial that mention of Post was relevant when
26 MONTERA V. PREMIER NUTRITION CORP.
discussing documents that referred to the company, but
precluded mention of any parent company’s financial
condition because Montera was not seeking punitive
damages, making the parent companies’ finances irrelevant.
Premier challenges the district court’s decisions
overruling its objections to three instances during trial in
which Montera’s counsel elicited testimony about the parent
corporations. None of these instances referred to the parent
companies’ financial condition. On one occasion, Montera
asked a question about Joint Juice’s corporate structure that
elicited an answer about Post, as allowed by the district
court’s pre-trial ruling, and counsel then moved to another
topic. 7 Next, Montera asked Premier’s president about her
roles at Premier and the parent companies, whether BellRing
was traded on the New York Stock Exchange, and whether
it was “a big company.” When Premier objected, the district
court told Montera to move on and denied Premier’s request
to remind the jury that BellRing and Post were not
defendants. Finally, Montera asked a few questions about a
children’s cereal that Post manufactures after a testifying
expert mentioned it in his report. These brief references
were not unfairly prejudicial or likely to cause the jury to
decide the case based on their views or impressions of large
companies. The district court did not abuse its discretion in
these evidentiary decisions.
c. California tax letter
Premier also argues that the district court erred by
overruling its objection to a letter its tax advisor sent to the
7
Montera’s counsel had the following exchange with Joint Juice’s brand
director: “Q. You left Premier at some point after it had been acquired
by another company; is that true? A. Yes. . . . Q. The name of that
company was Post Holdings; is that correct? A. Yes.”
MONTERA V. PREMIER NUTRITION CORP. 27
California Department of Resources Recovery and
Recycling in 2010. The letter argued that Joint Juice should
not be subject to a five-cent bottle deposit tax because it did
not qualify as a “beverage” under California law, but rather
was a “medical supplement” and “over-the-counter
medication.” Premier argues that the letter was irrelevant,
unfairly prejudicial, and confusing to the jury.
In Premier’s view, the letter was irrelevant because no
New York consumer saw it, so it could not have affected any
purchases. This argument fails because extra-label evidence
of the message intended by Joint Juice’s packaging was
relevant to Montera’s defense against Premier’s regulatory
safe harbor argument that the Joint Juice label made
structure/function claims rather than disease claims. See
Kroessler, 977 F.3d at 815.
With respect to Rule 403, Premier argues that admission
of the 2010 letter was unfairly prejudicial and confusing
because the letter was written in the context of California’s
bottle deposit laws, not FDA regulations. Contrary to
Premier’s contentions on appeal that the packaging was
“entirely different” from the statements in the letter, the
letter referred to Joint Juice’s packaging as proof that the
product was a medication. The letter included the statement,
“Joint Juice® supplement . . . is an over-the-counter
medication — not a soft drink — as indicated by its label, its
ingredients, and its recommended daily consumption.”
Images of Joint Juice’s packaging were attached to the letter
as support. The letter’s passing references to California law
would not have distracted the jury from the relevant portions
of the letter, such as its representation that “the only reason
to purchase Joint Juice® supplement is for the medicinal
value of the glucosamine and chondroitin it contains.” The
district court did not abuse its discretion by admitting
28 MONTERA V. PREMIER NUTRITION CORP.
Premier’s 2010 letter to the California Department of
Resources Recovery and Recycling.
2. Counsel’s arguments
Premier argues that the district court erred by denying
Premier a new trial based on Montera’s opening statement
and closing argument, which Premier considered
inflammatory. “To receive a new trial because of attorney
misconduct,” Premier must show that Montera’s misconduct
“substantially interfered” with Premier’s interests. SEC v.
Jasper, 678 F.3d 1116, 1129 (9th Cir. 2012) (quoting Cal.
Sansome Co. v. U.S. Gypsum, 55 F.3d 1402, 1405 (9th
Cir. 1995)). Because “the district court is ‘in a superior
position to gauge the prejudicial impact of counsel’s conduct
during the trial,’ we will not overrule a district court’s
[assessment of] the impact of counsel’s alleged misconduct
unless we have ‘a definite and firm conviction that the court
committed a clear error of judgment.’” Hemmings v.
Tidyman’s Inc., 285 F.3d 1174, 1192 (9th Cir. 2002)
(quoting Anheuser–Busch Inc. v. Natural Beverage
Distribs., 69 F.3d 337, 346 (9th Cir. 1995)). Premier fails to
show that Montera’s arguments were improper, let alone that
misconduct “permeate[d] [the] entire proceeding” such that
reversal is warranted. Jasper, 678 F.3d at 1129 (quoting
Kehr v. Smith Barney, Harris Upham & Co., 736 F.2d 1283,
1286 (9th Cir. 1984)).
Premier first argues that Montera inappropriately
suggested to the jury that Premier was “prey[ing] on the
vulnerable.” This argument fails because counsel “is
allowed to argue reasonable inferences based on the
evidence,” United States v. Sayetsitty, 107 F.3d 1405, 1409
(9th Cir. 1997), and counsel’s argument that “Joint Juice set
out to target people who suffer from arthritis” was consistent
MONTERA V. PREMIER NUTRITION CORP. 29
with the evidence of Premier’s marketing strategy.
Similarly, counsel’s argument that Premier used “paid hacks
and certified [q]uacks in the articles that they publish” was
not untethered from the record; it was consistent with
evidence about Premier relying on industry-backed studies,
evidence that some of the sponsoring companies refused to
release the underlying data for external review, and the note
written by Premier’s president not to publish the study
Premier contemplated if it yielded unfavorable results.
Premier next argues that Montera “primed the jury’s
sense of community protectiveness by referring . . . to the
defendant’s size.” Premier takes issue with Montera’s
counsel’s comment during his opening statement that
Premier is a “large company” and with evidence Montera
introduced during her case-in-chief showing that Post
Holdings acquired Premier in 2014. Premier overlooks that
defense counsel commented during voir dire that Premier is
“not really a corporation” and is instead “a much smaller
company,” and the district court’s caution that those
statements opened the door to contrary evidence and
arguments. Premier also objects to the statement in
Montera’s closing argument that “[i]n our country, even the
little people have the right to band together and say no. They
have the power to say to the most powerful corporations, no,
you cannot lie to us.” We have held that appealing to the
jury “to act as a conscience of the community” is not
misconduct when it is not “specifically designed to inflame
the jury.” United States v. Audette, 923 F.3d 1227, 1239 (9th
Cir. 2019) (quoting United States v. Lester, 749 F.2d 1288,
1301 (9th Cir. 1984)). Premier has not shown that Montera’s
statements crossed this line, or otherwise exceeded the
bounds of a permissible response to defense counsel’s
suggestion that Premier was a small company.
30 MONTERA V. PREMIER NUTRITION CORP.
Finally, Premier argues that counsel “repeatedly
emphasized the supposed moral blameworthiness of
Premier’s conduct” and portrayed “everyone on Premier’s
side” as “liars and thieves.” Montera responds that whether
Premier’s statements were false was relevant to its claim that
Joint Juice’s packaging was deceptive. We agree. “Using
some degree of emotionally charged language during closing
argument in a civil case is a well-accepted tactic in American
courtrooms.” Settlegoode v. Portland Pub. Sch., 371 F.3d
503, 518 (9th Cir. 2004). We have recognized that lawyers
are “entitled to argue that the jury should disbelieve the
opposing party’s witnesses for any number of reasons.” Id.
at 520. The district court did not abuse its discretion when
it ruled that “Plaintiff’s counsel stayed within the reasonable
bounds of argument and did not improperly inflame the
jury.”
C. Damages
Finally, we turn to the parties’ competing challenges to
the district court’s calculation of damages and prejudgment
interest. New York law provides that statutory damages are
not an available remedy in class actions unless the New York
Legislature expressly authorizes them. See N.Y. C.P.L.R.
§ 901(b) (“[A]n action to recover a penalty, or minimum
measure of recovery created or imposed by statute may not
be maintained as a class action.”). 8 The parties agree that
§ 901(b) would prevent this case from being litigated as a
class action in New York state court because the class seeks
statutory damages. Because of § 901(b), there is limited
8
In Shady Grove Orthopedic Associates, P.A. v. Allstate Insurance Co.,
the Supreme Court held that because § 901(b) is procedural, not
substantive, it has no application in federal diversity suits such as this.
559 U.S. 393, 398 (2010).
MONTERA V. PREMIER NUTRITION CORP. 31
precedent from New York courts on some questions
presented by this appeal related to the calculation of
damages. The district court calculated statutory damages by
multiplying the number of Joint Juice units sold during the
class period by the damages authorized by GBL §§ 349 and
350, resulting in a total award of $91,436,950. The court
reduced the award after concluding that imposition of the
total would violate Premier’s substantive due process rights.
Montera appeals the district court’s remittitur; Premier
challenges the court’s initial calculation of statutory
damages and award of prejudgment interest.
1. Calculating statutory damages
GBL §§ 349 and 350 allow for the greater of actual
damages or statutory damages. Section 349(h) provides that
“any person who has been injured by reason of any violation
of this section may bring . . . an action to recover his actual
damages or fifty dollars, whichever is greater.” N.Y. Gen.
Bus. Law § 349(h). Section 350-e similarly states that
“[a]ny person who has been injured by reason of any
violation of [this section] may bring . . . an action to recover
his or her actual damages or five hundred dollars, whichever
is greater.” Id. § 350-e. The statutes are not explicit about
whether statutory damages are calculated on a per-person or
per-violation basis.
Lacking guidance from New York courts, the district
court canvassed federal caselaw and concluded that
“§§ 349(h) and 350-e allow statutory damages on a per unit
basis,” where each unit of Joint Juice sold represented a
statutory violation.9 The jury found that 166,249 units of
9
The evidence showed that the vast majority of Joint Juice was sold in
six- or thirty-pack units.
32 MONTERA V. PREMIER NUTRITION CORP.
Joint Juice were sold in New York during the class period.
After the verdict, Montera sought statutory damages of
$91,436,950, which represented the combined statutory
damage amount of $550 per unit. Premier argues that the
district court erred because §§ 349 and 350 authorize
statutory damages only on a per-plaintiff basis.
We know of no New York caselaw that resolves this
question and federal courts have applied these statutes
inconsistently. In some cases, the courts awarded damages
without specifying how damages were calculated. In others,
the distinction between awarding damages on a per-person
or per-violation basis was not at issue because the cases
involved single violations. 10
10
See Chery v. Conduent Educ. Servs., LLC, 581 F. Supp. 3d 436, 452
(N.D.N.Y. 2022) (“Section 349 only permits a plaintiff to recover once
‘per violation.’”); Kurtz v. Kimberly-Clark Corp., 321 F.R.D. 482, 526
(E.D.N.Y. 2017) (editing the quoted text of § 349 to read “actual
damages or fifty dollars [per transaction]” and paraphrasing § 350 as
“five hundred dollars per transaction” (alteration in original)); Koch v.
Greenberg, 14 F. Supp. 3d 247, 262 (S.D.N.Y. 2014), aff’d, 626 F.
App’x 335 (2d Cir. 2015) (upholding treble damages for each of 24
fraudulent wine bottles sold as part of a set but not discussing how to
calculate damages); Sykes v. Mel S. Harris & Assocs. LLC, 780 F.3d 70,
87 (2d Cir. 2015) (stating only that “statutory damages under
GBL § 349 can be assessed on the basis of common proof, as they are
capped at $50” but offering no indication that any plaintiff experienced
the fraudulent scheme more than once); Allegra v. Luxottica Retail N.
Am., 341 F.R.D. 373, 395 (E.D.N.Y. 2022) (concluding, without
analysis, that § 349 “provides for damages of $50 to each class member”
who bought eyeglasses (emphasis added)); Haag v. Hyundai Motor Am.,
330 F.R.D. 127, 133 n.5 (W.D.N.Y. 2019) (assuming that each class
member who purchased a single vehicle with allegedly defective brakes
“may be entitled to $50 each in statutory damages”); Madden v. Midland
Funding, LLC, 237 F. Supp. 3d 130, 161 (S.D.N.Y. 2017) (quoting
Sykes, 780 F.3d at 87, in stating that statutory damages under § 349 “are
MONTERA V. PREMIER NUTRITION CORP. 33
The New York Court of Appeals has instructed that
“[w]hen interpreting a statute, our primary consideration is
to discern and give effect to the Legislature’s intention. The
text of a statute is the clearest indicator of such legislative
intent and courts should construe unambiguous language to
give effect to its plain meaning.” Avella v. City of New York,
80 N.E.3d 982, 987 (N.Y. 2017) (internal quotation marks
and citations omitted).
GBL §§ 349 and 350 create private causes of action for
persons “injured by reason of any violation” of either statute.
In our view, the plainest reading of that phrase is that a cause
of action arises for each violation. Here, a class member
suffered a violation each time they purchased a unit of Joint
Juice bearing a deceptive label, whether packaged in a six-
or thirty-pack, and New York law entitled them to receive
either actual or statutory damages for each violation.
The history and purpose of §§ 349 and 350 support this
reading. “[I]nitially only the Attorney General’s Office
could sue to enforce the statutes . . . .” Plavin, 146 N.E.3d
at 1168. In 1980, recognizing “the inability of the New York
State Attorney-General to adequately police false
advertising and deceptive trade practices,” Beslity v.
Manhattan Honda, a Div. of Dah Chong Hong Trading
Corp., 467 N.Y.S.2d 471, 474 (App. Term 1983), the New
capped at $50” and implying that this cap was per person for putative
class alleging that debt collector charged unlawful interest rate for each
class members’ account); Geismar v. Abraham & Strauss, 439 N.Y.S.2d
1005, 1008 (Dist. Ct. 1981) (awarding $50 in statutory damages to sole
plaintiff who tried to purchase one dish set at advertised sale price);
Sharpe v. Puritan’s Pride, Inc., 2017 WL 475662, at *2 (N.D. Cal. Feb.
6, 2017) (stating, without analysis, that § 349 “provides for the greater
of actual damages or $50 in statutory damages per person” (emphasis
added)).
34 MONTERA V. PREMIER NUTRITION CORP.
York Legislature “amended both section 349 and 350 to add
a private right of action . . . , allowing injunctive relief and
damages, as well as reasonable attorney’s fees,” Plavin, 146
N.E.3d at 1168. The Legislature authorized statutory
damages to “encourage private enforcement” and to “add a
strong deterrent against deceptive business practices.”
Beslity, 467 N.Y.S.2d at 474 (quoting Mem. of Gov. Carey,
On Approving L.1980, chs. 345 and 346, 1980 N.Y. Sess.
Laws 1867 (June 19, 1980)). In 2007, the Legislature
increased the statutory damages amount in § 350-e from $50
to $500 because “[c]urrent limits are too low to be effective.”
N.Y. State Senate Introducer’s Mem. in Support for Bill No.
S4589. 11
The Legislature’s use of the phrase “by reason of any
violation” in the text of §§ 349 and 350 and its expansion of
the statutes to create private causes of action in order to deter
deceptive conduct supports calculating damages on a per-
violation basis, as does the legal backdrop against which the
Legislature enacted and amended §§ 349 and 350. Because
New York law does not allow class actions for claims
involving statutory damages, the Legislature was surely
aware that the statutes’ deterrent function would not be
accomplished by aggregating statutory damages across a
large number of plaintiffs. See N.Y. C.P.L.R. § 901(b).
When the legislature increased the statutory damages award
authorized by § 350 in 2007, the individual filing fees in
11
We grant Montera’s unopposed request for judicial notice of these
materials (Dkt. No. 22) because “[l]egislative history is properly a
subject of judicial notice.” Anderson v. Holder, 673 F.3d 1089, 1094 n.1
(9th Cir. 2012).
MONTERA V. PREMIER NUTRITION CORP. 35
New York state and county courts totaled $400 or more. 12 If
statutory damages were calculated on a per-person basis, a
consumer deceived into making several purchases of the
same low-cost item might have to pay $400 in up-front filing
fees to potentially recover $550 in combined statutory
damages under §§ 349 and 350. We are not persuaded that
the Legislature would have considered that such a meager
incentive would accomplish the Legislature’s express goal
of deterring statutory violations.
We conclude that awarding statutory damages for each
violation, particularly when the violation relates to a low-
cost product, advances the Legislature’s deterrent purpose
and is consistent with the plainest reading of the statutory
text. We therefore affirm the district court’s ruling that
statutory damages under §§ 349 and 350 should be
calculated on a per-violation basis.
12
Last increased in 2003, the filing fees in New York state and county
courts include $210 for the clerk of court to assign “an index number” to
a new case, N.Y. C.P.L.R. § 8018(a)(1), (3); $125 to “request judicial
intervention” and place a case on a judge’s trial calendar, id. § 8020(a);
and $65 to request a jury trial, id. § 8020(c). On top of these $400 in
initial fees, parties must pay a $45 fee for every motion filed. Id.
§ 8020(a).
The filing fees in small claims court in New York are lower, ranging
from $10 to $20. See N.Y. Uniform Just. Ct. Act § 1803 (UJCA); N.Y.
Uniform City Ct. Act § 1803 (UCCA); N.Y. Uniform Dist. Ct. Act
§ 1803 (UDCA). However, it would not be possible to bring a consumer
claim against the vast majority of defendants in New York small claims
court because defendants in small claims court must reside in or have an
office in the same municipality as the town or village court or in the same
county as the city or district court. See UJCA § 1801; UCCA § 1801;
UDCA § 1801.
36 MONTERA V. PREMIER NUTRITION CORP.
2. Substantive due process challenge to
aggregate damages
Premier argued to the district court that a $91 million
statutory damages award was substantively unreasonable
and violated its due process rights. The district court agreed
that the total award was excessive, and it awarded the class
$50 per violation, rather than $550 per violation. The district
court noted there was little guidance addressing when or how
a court should reduce statutory damages on due process
grounds, other than the Supreme Court’s century-old
opinion in St. Louis, I.M. & S. Ry. Co. v. Williams, 251 U.S.
63 (1919). The district court instead looked to the Supreme
Court’s State Farm factors for assessing the substantive
reasonableness of punitive damages awards. See State Farm
Mut. Auto. Ins. Co. v. Campbell, 538 U.S. 408, 418 (2003).
Two months after the district court entered final
judgment, we published Wakefield v. ViSalus, Inc., 51 F.4th
1109 (9th Cir. 2022). Wakefield concerned a company that
placed over 1.8 million robocalls in violation of the
Telephone Consumer Protection Act (TCPA). Id. at 1116.
Based on the TCPA’s fixed statutory penalty of $500 “for
each [] violation,” 47 U.S.C. § 227(b)(3)(B), the district
court ordered the defendant to pay $925.2 million.
Wakefield, 51 F.4th at 1116. We declined to endorse the
application of the State Farm factors outside of the punitive
damages context and instead instructed the district court to
use the seven factors we identified in Six (6) Mexican
Workers v. Ariz. Citrus Growers, 904 F.2d 1301, 1309 (9th
Cir. 1990), to decide “when an award is extremely
disproportionate to the offense and ‘obviously’
unreasonable.” Id. at 1122–23 (quoting Williams, 251 U.S.
at 67). In light of this intervening authority, we remand for
the district court to consider in the first instance whether the
MONTERA V. PREMIER NUTRITION CORP. 37
statutory damages award violates due process under
Wakefield. See Six Mexican Workers, 904 F.2d at 1310. 13
In doing so, we express no opinion on whether the award in
this case was substantively unreasonable.
3. Prejudgment interest
Premier challenges the district court’s award of
prejudgment interest on the statutory damages award.
Section 5001(a) of the New York Civil Practice Law and
Rules provides that “[i]nterest shall be recovered upon a sum
awarded because of a breach of performance of a contract,
or because of an act or omission depriving or otherwise
interfering with title to, or possession or enjoyment of,
property.” N.Y. C.P.L.R. § 5001(a). Montera argues that
she is owed prejudgment interest because the statutory
damages here are compensatory in nature.
New York courts have cautioned that “the sole function
of [§ 5001] interest is to make whole the party aggrieved. It
is not to provide a windfall for either party.” Kaiser v.
Fishman, 590 N.Y.S.2d 230, 234 (App. Div. 1992); see also
Delulio v. 320-57 Corp., 472 N.Y.S.2d 379, 381 (App. Div.
1984) (declining to award prejudgment interest on punitive
13
Wakefield instructed trial courts to consider whether “aggregation [of
statutory damages] has resulted in extraordinarily large awards wholly
disproportionate to the goals of the statute” and whether the award
“greatly outmatch[es] any statutory compensation and deterrence goals.”
Wakefield, 51 F.4th at 1122. Here, the district court considered the New
York Legislature’s goals in barring aggregate damages in class actions
pursuant to § 901(b) and concluded that the Legislature’s intent to limit
aggregation of statutory penalties supported reducing the total damages
award. With the benefit of Wakefield, the relevant statutory goals for the
district court to consider on remand include the Legislature’s
“compensation and deterrence goals” in enacting GBL §§ 349 and 350—
the statutes that authorized the statutory damages at issue. Id.
38 MONTERA V. PREMIER NUTRITION CORP.
damages because “[i]nterest on such damages prior to
verdict or decision is unnecessary to assure full
compensation to the injured party”); Stassou v. Casini &
Huang Const., Inc., 789 N.Y.S.2d 225, 226 (App. Div. 2005)
(applying Delulio and denying prejudgment interest).
Montera’s strongest case is Navigators Insurance Co. v.
Sterling Infosystems, Inc., a Fair Credit Reporting Act case
where the New York court reasoned that “[s]ince the
consumer must elect the option of either actual or statutory
damages, and may also recover punitive damages, it is
reasonable to infer . . . that the actual and the statutory
damages serve the same purpose.” 42 N.Y.S.3d 813, 814
(App. Div. 2016). Montera contends, under the reasoning in
Navigators, that the statutory damages here are
compensatory because GBL §§ 349 and 350 similarly allow
for the award of either actual or statutory damages and
separately provide for treble damages.
Montera overlooks the New York Court of Appeals’
description of § 349(h)’s statutory and treble damages as “a
nonmandatory penalty.” Borden v. 400 E. 55th St. Assocs.,
L.P., 23 N.E.3d 997, 1002 (N.Y. 2014) (emphasis added).
As we have explained, “[s]tatutory damages differ
meaningfully from actual damages: while actual damages
only compensate the victim, statutory damages may
compensate the victim, penalize the wrongdoer, deter future
wrongdoing, or serve all those purposes.” Y.Y.G.M. SA v.
Redbubble, Inc., 75 F.4th 995, 1008 (9th Cir. 2023). In this
way, statutory damages resemble, and serve some of the
same purposes as, punitive damages.
We conclude that the award of prejudgment interest was
error. The statutory damages award in this case was not
compensatory because it exceeded the jury’s actual damages
award of $1,488,078.49, which the jury based on the number
MONTERA V. PREMIER NUTRITION CORP. 39
of units sold during the class period and the average price
class members paid per unit of Joint Juice. As such, any
award of prejudgment interest in addition to an award of
statutory damages would constitute a windfall. 14
IV. CONCLUSION
We affirm the district court’s orders denying Premier’s
motion for class decertification, judgment as a matter of law,
and for a new trial. We also affirm the district court’s
evidentiary and trial rulings and initial calculation of
statutory damages. We vacate the damages award and
remand with direction to reassess Premier’s substantive due
process challenge to the award of statutory damages in light
of the factors identified in Wakefield. On remand, the district
court shall not award prejudgment interest on statutory
damages. 15
14
Nor is the class entitled to prejudgment interest on the portion of the
statutory damages award that did not exceed the jury’s actual damage
calculation. Cf. Adiel v. Chase Fed. Sav. & Loan Ass’n, 810 F.2d 1051,
1055 (11th Cir. 1987) (rejecting plaintiffs’ “attempt to recover
prejudgment interest” by arguing that a portion of a statutory damages
award under the Truth in Lending Act should be characterized as actual
damages). The class was entitled to statutory damages or actual
damages, whichever was greater. N.Y. Gen. Bus. Law §§ 349(h), 350-
e. By recovering statutory damages, the class suffered no “deprivation
of use of” its actual damages. Kaiser, 590 N.Y.S.2d at 234. Our
conclusion is limited to the damages awarded in this case under §§ 349
and 350, and we do not address statutes that permit plaintiffs to recover
both actual and statutory damages.
15
Premier asks that we certify several questions of New York law to the
New York Court of Appeals. We deny Premier’s motion for certification
(Dkt. No. 32). See Lehman Bros. v. Schein, 416 U.S. 386, 391 (1974)
(explaining that the decision to certify “rests in the sound discretion of
the federal court”).
40 MONTERA V. PREMIER NUTRITION CORP.
AFFIRMED IN PART, REVERSED IN PART, AND
VACATED AND REMANDED IN PART.
Plain English Summary
FOR PUBLICATION UNITED STATES COURT OF APPEALS FOR THE NINTH CIRCUIT MARY BETH MONTERA, Nos.
Key Points
01FOR PUBLICATION UNITED STATES COURT OF APPEALS FOR THE NINTH CIRCUIT MARY BETH MONTERA, Nos.
0222-16375 individually and on behalf of all others 22-16622 similarly situated, D.C.
04Opinion by Judge Christen SUMMARY ** Consumer Class Action / Product Labels The panel affirmed in part, reversed in part, and vacated and remanded in part the district court’s judgment following a jury trial and award of statutory damages i
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FOR PUBLICATION UNITED STATES COURT OF APPEALS FOR THE NINTH CIRCUIT MARY BETH MONTERA, Nos.
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