Check how courts have cited this case. Use our free citator for the most current treatment.
No. 10281320
United States Court of Appeals for the Ninth Circuit
Just Goods, Inc. v. Eat Just, Inc.
No. 10281320 · Decided November 21, 2024
No. 10281320·Ninth Circuit · 2024·
FlawFinder last updated this page Apr. 2, 2026
Case Details
Court
United States Court of Appeals for the Ninth Circuit
Decided
November 21, 2024
Citation
No. 10281320
Disposition
See opinion text.
Full Opinion
NOT FOR PUBLICATION FILED
UNITED STATES COURT OF APPEALS NOV 21 2024
MOLLY C. DWYER, CLERK
U.S. COURT OF APPEALS
FOR THE NINTH CIRCUIT
JUST GOODS, INC., a Delaware No. 23-16100
corporation,
D.C. No. 3:18-cv-02198-WHO
Plaintiff-counter-
defendant-Appellee,
MEMORANDUM*
v.
EAT JUST, INC., FKA Hampton Creek,
Inc., FKA Just, Inc.; and JOSHUA
TETRICK, an Individual,
Defendants-counter-
claimants-Appellants.
Appeal from the United States District Court
for the Northern District of California
William Horsley Orrick, District Judge, Presiding
Argued and Submitted September 9, 2024
San Francisco, California
Before: BEA and MENDOZA, Circuit Judges, and M. FITZGERALD, ** District
Judge.
Defendant-Appellant Eat Just, Inc. and its founder Joshua Tetrick
*
This disposition is not appropriate for publication and is not precedent
except as provided by Ninth Circuit Rule 36-3.
**
The Honorable Michael W. Fitzgerald, United States District Judge
for the Central District of California, sitting by designation.
(collectively, “EJ”) appeal the district court’s order granting Plaintiff-Appellee Just
Goods, Inc.’s (“JGI’s”) Motion to Enforce Compliance with a settlement agreement
previously entered into by the parties (the “Term Sheet”). This is the third appeal
related to the parties’ interpretation of the Term Sheet.
Because the parties are familiar with the facts, we recount them only as
relevant to our decision. We have jurisdiction pursuant to 28 U.S.C. § 1291.
We review “the district court’s enforcement of a settlement agreement for
abuse of discretion” and the “interpretation of a settlement agreement de novo.”
Ashker v. Newsom, 81 F.4th 863, 874 (9th Cir. 2023). We review a “district court’s
decision to deny equitable relief for an abuse of discretion.” Appling v. State Farm
Mut. Auto. Ins. Co., 340 F.3d 769, 780 (9th Cir. 2003). We review “a district court’s
civil contempt order for an abuse of discretion” and “the district court’s findings of
fact in connection with the civil contempt adjudication for clear error.” F.T.C. v.
Affordable Media, 179 F.3d 1228, 1239 (9th Cir. 1999).
We affirm the decision of the district court and remand for a determination of
the appropriate date for which the per diem fine began, or will begin, accruing.
1. The district court correctly held that the Term Sheet prohibits EJ from
capitalizing and emphasizing the word “Just” in its use of the phrase “JUST Egg.”
A prior panel of this Court determined that the text of the Term Sheet is
unambiguous, and that EJ is permitted to use the word “Just” in only three instances:
2
“(1) in the Frame Logo, (2) as part of the names/phrases ‘Eat Just’ and ‘Make it
Just,’ and (3) in text in conjunction with a generic product name (e.g., Just Egg).”
Just Goods, Inc. v. Eat Just, Inc., Nos. 20-15809 & 20-17033, 2022 WL 614053, at
*1 (9th Cir. Mar. 2, 2022) (“Just I”).
EJ’s use of “JUST Egg” does not fall within any of the enumerated instances.
To begin, EJ’s use of JUST is not limited to the Frame Logo. EJ appears to argue
that the image depicting the Frame Logo in Paragraph 1 of the Term Sheet authorizes
virtually any use of JUST. That argument is inconsistent with the reasoning of the
district court affirmed in JUST I and renders the explicit permission to use JUST in
the Frame Logo meaningless.
Although Paragraph 2 of the Term Sheet explicitly provides for the use of
“Just Egg,” only the initial letter of JUST is capitalized. The intentional
capitalization principle has already been applied to Paragraphs 1, 5, and 15 of the
Term Sheet, and it stands to reason that the principle extends to Paragraph 2 as well.
See Brobeck, Phleger & Harrison v. Telex Corp., 602 F.2d 866, 872 (9th Cir. 1979)
(“We seek to interpret the contract in a manner that makes the contract internally
consistent.”).
As such, EJ’s obstinate use of JUST is inconsistent with the Term Sheet, the
district court’s prior orders, and the reasoning of Just I. When EJ uses JUST in text
unrelated to registering the trademark and without the frame logo, only the initial
3
letter should be capitalized.
2. The district court did not err in failing to find that waiver or estoppel
barred JGI’s challenge to EJ’s use of “JUST Egg.” EJ contends that the district court
ignored its equitable arguments. However, district courts need not articulate its
reasons for rejecting every argument made by a moving party. See, e.g., Ivey v. Bd.
of Regents of Univ. of Alaska, 673 F.2d 266, 269 (9th Cir. 1982).
EJ asserts that JGI waived the argument, or should be estopped from arguing,
that EJ’s use of “JUST Egg” violates the Term Sheet because JGI knew about the
use but failed to raise it in prior motions. On appeal, EJ argues that there were at
least 75 instances of “JUST Egg” in JGI’s motion for contempt that it failed to
challenge. Only one of these examples, however, was presented to the district court.
We decline to consider the other examples as part of the record on appeal. See
Kirshner v. Uniden Corp. of Am., 842 F.2d 1074, 1077 (9th Cir. 1988); Fed. R. App.
P. 10(a); 9th Cir. R. 10-2. Accordingly, JGI’s motion to supplement the record on
appeal is denied as moot.
“[W]aiver is the intentional relinquishment or abandonment of a known
right.” Honcharov v. Barr, 924 F.3d 1293, 1295 n.1 (9th Cir. 2019) (per curiam)
(quoting Hamer v. Neighborhood Hous. Servs. of Chicago, 583 U.S. 17, 20 n.1
(2017)). “An implied waiver of rights will be found where there is ‘clear, decisive
and unequivocal’ conduct which indicates a purpose to waive the legal rights
4
involved.” Arizona v. Tohono O’odham Nation, 818 F.3d 549, 559 (9th Cir. 2016)
(citation omitted).
JGI’s failure to flag one instance of a third party’s use of JUST Egg is
insufficient to demonstrate an intentional relinquishment of its right. It also does not
demonstrate an implied waiver that JGI was aware of EJ’s widespread use of “JUST
Egg” and chose not to challenge the use.
Under the theory of equitable estoppel “(1) the party to be estopped must
know the facts; (2) he must intend that his conduct shall be acted on or must so act
that the party asserting the estoppel has a right to believe it is so intended; (3) the
latter must be ignorant of the true facts; and (4) he must rely on the former’s conduct
to his injury.” Gabriel v. Alaska Elec. Pension Fund, 773 F.3d 945, 955 (9th Cir.
2014) (citation omitted). Further, estoppel is shown only when detrimental reliance
is reasonable. See TransWorld Airlines, Inc. v. Am. Coupon Exch., Inc., 913 F.2d
676, 695 (9th Cir. 1990).
It is not reasonable for EJ to have believed that JGI would never challenge
EJ’s use of “JUST Egg” and to have increased its business focus on “JUST Egg”
based on a failure to challenge a single instance where a third-party used the phrase.
Holding otherwise would incentivize EJ to either breach the Term Sheet or induce
others to associate it with JUST, in the hope that JGI would fail to challenge every
single incorrect association of JUST.
5
3. The district court correctly held that the Term Sheet prohibited EJ from
using “@justegg” as its social media handle. Paragraph 15 of the Term Sheet
requires EJ to change all social media handles and online platforms to “the new
company name” or to the name “Make it Just.” Paragraph 15 further requires EJ to
change its Wikipedia and LinkedIn pages to “the new corporate name” or to the
name “Make it Just.” In order to comply with the Term Sheet, EJ changed its social
media handles from @just to @eatjust and its LinkedIn page to “Eat Just, Inc.”
EJ claims that Paragraph 15’s failure to define or restrict its use of a “new
company name” allows it to use the handle @justegg. However, the definite article
“the” precedes “new company name” in the Term Sheet. “[D]efinite articles like
‘the’ restrict the noun that follows as particularized in scope or previously specified
by context.” United States v. Lopez, 4 F.4th 706, 721 (9th Cir. 2021). By updating
its handle to comply with Paragraph 15, EJ triggered the definite article “the” and
tethered “new company name” to Eat Just. See ASP Props. Grp., L.P. v. Fard, Inc.,
35 Cal. Rptr. 3d 343, 351 (2005) (“The clear and explicit meaning of [contract]
provisions, interpreted in their ordinary and popular sense, . . . controls judicial
interpretation.” (quoting Waller v. Truck Ins. Exch., Inc., 900 P.2d 619, 627 (Cal.
1995))). EJ’s argument that “new company name” and “new corporate name”
cannot have the same meaning is similarly unavailing. EJ fails to argue why “new
corporate name” cannot equal “Eat Just, Inc.,” while “new company name” equals
6
“Eat Just.”
EJ also argues that the Term Sheet gives explicit permission to use Just Egg
as its brand, which thereby allows it to refer to the company by that name. EJ’s
multi-step interpretation of the Term Sheet not only transforms the definite article to
an indefinite article but also runs counter to the plain language of the Term Sheet.
Lastly, EJ claims that it would be unreasonable to only allow it to use Eat Just
or Make it Just as handles in perpetuity. But the Term Sheet is only limiting EJ’s
use of the word “Just.” EJ is free to change its handle to anything that does not
include that word. If EJ would like to use JUST in its social media handle, however,
it must comport with the Term Sheet.
4. The district court correctly held that the Term Sheet prohibited EJ from
registering the “JUST EGG” mark. First, the “JUST EGG” word mark applications
filed after the Term Sheet was executed were in direct violation of the agreement.
Paragraph 2 of the Term Sheet only allows EJ to register “JUST EGG” in the Frame
Logo and not as a word mark. Paragraph 12 further clarifies that EJ “shall not use
or file any new trademarks with the word JUST in them other than the JUST Frame
Logo and the Permitted Marks.”
Second, in order to be compliant with the Term Sheet at the time it was
executed, EJ was required to withdraw all of its nonconforming trademark
applications. Based on this Court’s interpretation in Just I that EJ can only use JUST
7
in three instances, the pending applications must conform to one of the specified
instances. But the applications were in direct conflict with the explicit language of
Paragraph 2 mandating EJ to use the format of the Frame Logo for all trademarks.
See Cal. Civ. Code § 1641 (“The whole of a contract is to be taken together, so as to
give effect to every part, if reasonably practicable, each clause helping to interpret
the other.”).
5. The district court did not abuse its discretion in finding appellants in
contempt, imposing a per diem fine, and awarding attorneys’ fees. “An appellate
court should not reverse a finding of contempt ‘unless [it has] a definite and firm
conviction that the district court committed a clear error of judgment after weighing
the relevant factors.’” Peterson v. Highland Music, Inc., 140 F.3d 1313, 1323 (9th
Cir. 1998) (alteration in original) (citation omitted). As discussed above, the district
court did not err in its determination that the Term Sheet prohibits EJ from using
“JUST Egg” or @justegg. Nor did the district court abuse its discretion in denying
EJ its requested equitable relief.
Upon finding a party in civil contempt, the district court has discretion to
impose sanctions. See Gen. Signal Corp. v. Donallco, Inc., 787 F.2d 1376, 1379
(9th Cir. 1986). “Sanctions for civil contempt may be imposed to coerce obedience
to a court order, or to compensate the party pursuing the contempt action for injuries
resulting from the contemptuous behavior, or both.” Id. at 1380.
8
The district court determined that EJ does not appear to have learned from the
court’s past orders and continues to “choose to push the boundaries set forth in the
parties’ agreement.” Considering the continued contumacy and the lack of
deterrence when being sanctioned with attorneys’ fees, the district court did not err
in its finding.
Because the “imposition and selection of particular sanctions are matters left
to the sound discretion of the trial court,” Falstaff Brewing Corp. v. Miller Brewing
Co., 702 F.2d 770, 784 (9th Cir. 1983), we remand the case for the district court to
determine whether the per diem fine imposed on EJ began accruing 14 days after the
entry of its July 13, 2023 order, as was stated in that order, or sometime after the
entry of this Court’s memorandum.
AFFIRMED; REMANDED for determination of the appropriate date for
which the per diem fine began, or will begin, accruing.
9
Plain English Summary
NOT FOR PUBLICATION FILED UNITED STATES COURT OF APPEALS NOV 21 2024 MOLLY C.
Key Points
01NOT FOR PUBLICATION FILED UNITED STATES COURT OF APPEALS NOV 21 2024 MOLLY C.
02COURT OF APPEALS FOR THE NINTH CIRCUIT JUST GOODS, INC., a Delaware No.
033:18-cv-02198-WHO Plaintiff-counter- defendant-Appellee, MEMORANDUM* v.
04EAT JUST, INC., FKA Hampton Creek, Inc., FKA Just, Inc.; and JOSHUA TETRICK, an Individual, Defendants-counter- claimants-Appellants.
Frequently Asked Questions
NOT FOR PUBLICATION FILED UNITED STATES COURT OF APPEALS NOV 21 2024 MOLLY C.
FlawCheck shows no negative treatment for Just Goods, Inc. v. Eat Just, Inc. in the current circuit citation data.
This case was decided on November 21, 2024.
Use the citation No. 10281320 and verify it against the official reporter before filing.