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No. 9437477
United States Court of Appeals for the Ninth Circuit
Equate Media, Inc. v. Disha Suthar
No. 9437477 · Decided November 6, 2023
No. 9437477·Ninth Circuit · 2023·
FlawFinder last updated this page Apr. 2, 2026
Case Details
Court
United States Court of Appeals for the Ninth Circuit
Decided
November 6, 2023
Citation
No. 9437477
Disposition
See opinion text.
Full Opinion
NOT FOR PUBLICATION FILED
UNITED STATES COURT OF APPEALS NOV 6 2023
MOLLY C. DWYER, CLERK
U.S. COURT OF APPEALS
FOR THE NINTH CIRCUIT
EQUATE MEDIA, INC., a Nevada No. 22-55681
corporation; BUDGET VAN LINES, INC., a
New York corporation; QUOTE RUNNER, D.C. No.
LLC, a Wyoming limited liability company; 2:21-cv-00314-RGK-AGR
HOME EXPERT, INC., a Nevada
corporation,
MEMORANDUM*
Plaintiffs-Appellants,
v.
DISHA VIRENDRABHAI SUTHAR;
VARUNKUMAR SUTHAR; PRIME
MARKETING, LLC, a Nevada limited
liability company,
Defendants-Appellees,
and
DOES, 1 through 10,
Defendant.
Appeal from the United States District Court
for the Central District of California
R. Gary Klausner, District Judge, Presiding
Argued and Submitted September 14, 2023
Pasadena, California
*
This disposition is not appropriate for publication and is not precedent
except as provided by Ninth Circuit Rule 36-3.
Before: SCHROEDER, FRIEDLAND, and MILLER, Circuit Judges.
Equate Media, Inc., Budget Van Lines, Inc., Quote Runner, LLC, and Home
Expert, Inc. (collectively, the Katz companies) appeal from the district court’s
order granting judgment as a matter of law to the defendants, Disha Virendrabhai
Suthar, Varunkumar Suthar, and Prime Marketing, LLC, on the Katz companies’
claims for misappropriation of trade secrets and breach of contract. We have
jurisdiction under 28 U.S.C. § 1291, and we reverse and remand with instructions
to reinstate the jury’s verdict.
We review de novo the district court’s grant of judgment as a matter of law.
Dees v. County of San Diego, 960 F.3d 1145, 1151 (9th Cir. 2020). “In ruling on a
motion [for judgment as a matter of law], the court is not to make credibility
determinations or weigh the evidence and should view all inferences in the light
most favorable to the nonmoving party.” Winarto v. Toshiba Am. Elecs.
Components, Inc., 274 F.3d 1276, 1283 (9th Cir. 2001).
1. The district court held that the Katz companies “failed to clearly identify a
trade secret, eliminating any legally sufficient basis for a reasonable jury to have
found that any Plaintiff owned a particular trade secret.” But the Katz companies
presented sufficient evidence to permit the jury to conclude that they possessed
trade secrets in Google ad data. The Google ad data shows the “keywords”—the
search terms near which companies pay to place their ads—that the Katz
2
companies bid on over the years. The Google ad data also includes “conversion
rates” that summarize, for any given keyword, how many users who click on a
Katz advertisement ultimately buy Katz services, as well as “quality scores” that
reflect Google’s assessment of how relevant a particular keyword is to users. The
record shows that the public can discern the keywords on which a company has bid
but that the quality scores and conversion rates are not publicly discernible. The
quality scores and conversion rates are therefore examples of a “formula” or
“compilation” that “[d]erives independent economic value . . . from not being
generally known.” Cal. Civ. Code § 3426.1(d)(1); 18 U.S.C. § 1839(3); see United
States v. Nosal, 844 F.3d 1024, 1042 (9th Cir. 2016) (explaining that “a trade
secret may consist of a compilation of data, public sources or a combination of
proprietary and public sources”).
Weighing the evidence and drawing all inferences in the light most favorable
to the Katz companies, a reasonable jury could have found that the companies
possessed trade secrets in Google ad data. Although the defendants also challenge
the validity of the Katz companies’ other putative trade secrets, they did not seek a
special verdict or otherwise ask the jury to apportion damages among the various
trade-secret theories. See McCord v. Maguire, 873 F.2d 1271, 1273–74 (9th Cir.
1989) (where a general verdict encompasses multiple factual theories, “we will
uphold the verdict if the evidence is sufficient with respect to any of the
3
allegations”). And the evidence of damages the Katz companies suffered was not
tied to each trade-secret theory separately, but to the alleged trade-secret violations
generally. We therefore need not decide whether the Katz companies’ other
putative trade secrets were valid.
2. The defendants urge us to affirm the district court’s entry of judgment on
the alternative ground that the evidence of damages was insufficient as to both the
trade-secret misappropriation and breach-of-contract claims. We decline to do so.
The evidence presented at trial was sufficient to allow a reasonable jury to
conclude that the defendants caused damage to the Katz companies by
misappropriating Google ad data and breaching their employment contracts.
Testimony at trial made clear that the four companies functioned as an ensemble:
The companies routed leads between one another, relied on the same software, and
shared employees. Although other evidence suggested that there were differences
in the companies’ operations, a reasonable jury could nevertheless conclude that
the defendants caused damage to all four Katz companies.
“Once injury has been proven, the fact that damages are not susceptible to
precise measurement does not preclude recovery.” Holland Livestock Ranch v.
United States, 655 F.2d 1002, 1006 (9th Cir. 1981). Instead, “when it clearly
appears that a party has suffered damage a liberal rule should be applied in
allowing a . . . jury to determine the amount, and that, given proof of damage,
4
uncertainty as to the exact amount is no reason for denying all recovery.”
California Lettuce Growers v. Union Sugar Co., 289 P.2d 785, 793 (Cal. 1955);
see also Los Angeles Mem’l Coliseum Comm’n v. NFL, 791 F.2d 1356, 1360 (9th
Cir. 1986). In reviewing the apportionment of damages among various parties,
courts consider whether “there is any evidence which under any reasonable view
supports the jury’s apportionment.” Rosh v. Cave Imaging Sys., Inc., 32 Cal. Rptr.
2d 136, 140 (Ct. App. 1994) (citation omitted); cf. Pfeifer v. John Crane, Inc., 164
Cal. Rptr. 3d 112, 124 (Ct. App. 2013) (“[C]ourts rarely disturb the jury’s
apportionment of fault.”). Although the Katz companies did not provide a precise
breakdown of the damages caused by each defendant to each plaintiff, the evidence
gave the jury a sufficient basis for assessing the fault attributable to each defendant
and inferring that each plaintiff suffered approximately equal harm from the
misappropriation of its trade secrets. The jury also had a sufficient basis for its
breach of contract awards, which appear to award Budget Van Lines the amount of
money it paid to Disha and Varunkumar Suthar while they were working for both
Budget Van Lines and Prime Marketing.
On remand, the district court is instructed to reinstate the jury’s verdict.
Costs shall be taxed against appellees.
REVERSED and REMANDED.
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Plain English Summary
NOT FOR PUBLICATION FILED UNITED STATES COURT OF APPEALS NOV 6 2023 MOLLY C.
Key Points
01NOT FOR PUBLICATION FILED UNITED STATES COURT OF APPEALS NOV 6 2023 MOLLY C.
02COURT OF APPEALS FOR THE NINTH CIRCUIT EQUATE MEDIA, INC., a Nevada No.
0322-55681 corporation; BUDGET VAN LINES, INC., a New York corporation; QUOTE RUNNER, D.C.
04LLC, a Wyoming limited liability company; 2:21-cv-00314-RGK-AGR HOME EXPERT, INC., a Nevada corporation, MEMORANDUM* Plaintiffs-Appellants, v.
Frequently Asked Questions
NOT FOR PUBLICATION FILED UNITED STATES COURT OF APPEALS NOV 6 2023 MOLLY C.
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This case was decided on November 6, 2023.
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