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No. 9528725
United States Court of Appeals for the Ninth Circuit
B & L Productions, Inc. v. Newsom
No. 9528725 · Decided June 11, 2024
No. 9528725·Ninth Circuit · 2024·
FlawFinder last updated this page Apr. 2, 2026
Case Details
Court
United States Court of Appeals for the Ninth Circuit
Decided
June 11, 2024
Citation
No. 9528725
Disposition
See opinion text.
Full Opinion
FOR PUBLICATION
UNITED STATES COURT OF APPEALS
FOR THE NINTH CIRCUIT
B & L PRODUCTIONS, INC., DBA No. 23-55431
Crossroads of the West; BARRY
BARDACK; RONALD J. DIAZ, Sr.; D.C. No.
JOHN DUPREE; CHRISTOPHER 3:21-cv-01718-
IRICK; ROBERT SOLIS; AJB-DDL
LAWRENCE MICHAEL WALSH;
CAPTAIN JON’S LOCKERS, LLC;
L.A.X. FIRING RANGE, INC., DBA OPINION
LAX AMMO; CALIFORNIA RIFLE
& PISTOL ASSOCIATION, INC.;
SOUTH BAY ROD AND GUN
CLUB, INC.; SECOND
AMENDMENT FOUNDATION,
Plaintiffs-Appellants,
v.
GAVIN NEWSOM, in his official
capacity as Governor of the State of
California and in his personal capacity;
ROB BONTA, in his official capacity
as Attorney General of the State of
California and in his personal capacity;
KAREN ROSS, in her official
capacity as Secretary of California
Department of Food & Agriculture and
in her personal capacity; 22ND
2 B & L PRODUCTIONS, INC. V. NEWSOM
DISTRICT AGRICULTURAL
ASSOCIATION; SUMMER
STEPHAN, in her official capacity as
District Attorney of San Diego
County; LONNIE J. ELDRIDGE, in
his official capacity as County Counsel
of San Diego County; DOES, 1-50,
Defendants-Appellees.
Appeal from the United States District Court
for the Southern District of California
Anthony J. Battaglia, District Judge, Presiding
B & L PRODUCTIONS, INC., DBA No. 23-3793
Crossroads of the
West; CALIFORNIA RIFLE & D.C. No.
PISTOL ASSOCIATION; GERALD 8:22-cv-01518-
CLARK; ERIC JOHNSON; CHAD JWH-JDE
LITTRELL; JAN STEVEN
MERSON; ASIAN PACIFIC
AMERICAN GUN OWNER
ASSOCIATION; SECOND
AMENDMENT LAW CENTER,
INC.; SECOND AMENDMENT
FOUNDATION,
Plaintiffs-Appellees,
v.
GAVIN NEWSOM, in his official
B & L PRODUCTIONS, INC. V. NEWSOM 3
capacity as Governor of the State of
California; ROB BONTA, in his
official capacity as Attorney General
of the State of California; KAREN
ROSS, in her official capacity as
Secretary of California Department of
Food & Agriculture and in her
personal capacity; 32ND DISTRICT
AGRICULTURAL ASSOCIATION,
Defendants-Appellants,
TODD SPITZER, in his official
capacity as District Attorney of
Orange County, DOES, 1-10,
Defendants.
Appeal from the United States District Court
for the Central District of California
John W. Holcomb, District Judge, Presiding
Argued and Submitted March 6, 2024
Pasadena, California
Filed June 11, 2024
Before: Richard R. Clifton, Holly A. Thomas, and Roopali
H. Desai, Circuit Judges.
Opinion by Judge Clifton
4 B & L PRODUCTIONS, INC. V. NEWSOM
SUMMARY*
First and Second Amendments/Gun Shows
In two separate actions involving First and Second
Amendment challenges brought by B&L Productions, Inc.,
an operator of gun shows in California, to statutes that bar
the sale of guns on state property, the panel affirmed the
district court’s dismissal of B&L’s claims in Case No. 23-
55431 and vacated the district court’s order granting B&L’s
motion for a preliminary injunction in Case No. 23-3793.
In Case No. 23-55431, B&L challenged a ban on firearm
sales at the Del Mar Fairgrounds. In Case No. 23-3793, B&L
challenged bans on firearm sales (1) at the Orange County
Fairgrounds and (2) on all state property.
Addressing the First Amendment challenges, the panel
held that because the challenged statutes solely restrict
nonexpressive conduct—contracting for the sale of
firearms—they are not subject to First Amendment scrutiny.
The statutes do not prohibit offers to sell firearms but rather
bar the acceptance of such offers, which is what determines
when a contract becomes binding. Accepting an offer, an act
that formally consummates a business transaction, is
nonexpressive conduct and is not entitled to First
Amendment protection. Moreover, the challenged statutes
apply to all vendors and, therefore, do not have the effect of
“singling out” those gun show participants who wish to
engage in expressive activity.
*
This summary constitutes no part of the opinion of the court. It has
been prepared by court staff for the convenience of the reader.
B & L PRODUCTIONS, INC. V. NEWSOM 5
Addressing the Second Amendment challenges, the
panel determined that the plain text of the Second
Amendment does not cover B&L’s proposed conduct—
namely, contracting for the sale of firearms and ammunition
on state property. Moreover, B&L essentially conceded that
the challenged statutes do not “meaningfully constrain” any
individual’s ability to keep and bear arms. B&L made no
allegation that a ban on sales on state property would impair
a single individual from keeping and bearing firearms, even
after having an opportunity to amend its complaint.
COUNSEL
Anna M. Barvir (argued), Tiffany D. Cheuvront, C.D.
Michel, and Alexander A. Frank, Michel & Associates PC,
Long Beach, California; Donald Kilmer, Law Offices of
Donald Kilmer APC, Caldwell, Idaho; for Plaintiffs-
Appellants.
Charles J. Sarosy (argued), Deputy Attorney General;
Anthony R. Hakl, Supervising Deputy Attorney General;
Thomas S. Patterson, Senior Assistant Attorney General;
Rob Bonta, California Attorney General; Office of the
California Attorney General, Los Angeles, California; Katie
A. Richardson and Timothy M. White, Office of County
Counsel, County of San Diego, San Diego, California; for
Defendants-Appellees.
6 B & L PRODUCTIONS, INC. V. NEWSOM
OPINION
CLIFTON, Circuit Judge:
These cases involve challenges brought by B&L
Productions, Inc., and associated stakeholders (“B&L”)
against state officeholders tasked with enforcing various
California statutes (the “Challenged Statutes”) that bar the
sale of guns on state property. In both cases, B&L asserts
that the Challenged Statutes restrict protected speech in
violation of the First and Fourteenth Amendments and
infringe on the right to keep and bear arms under the Second
Amendment.
In Case No. 23-55431, which concerns B&L’s challenge
to a ban on firearm sales at the Del Mar Fairgrounds, the
district court dismissed B&L’s lawsuit under Federal Rule
of Civil Procedure 12(b)(6), holding that B&L had failed to
state a claim that the ban violates its constitutional rights.
Conversely, in Case No. 23-3793, which concerns B&L’s
challenge to bans on firearm sales (1) at the Orange County
Fairgrounds and (2) on all state property, the district court
granted B&L’s motion for a preliminary injunction, holding
that B&L was likely to succeed on the merits of all its claims.
We conclude that the Challenged Statutes do not infringe
on B&L’s constitutional rights. Because the statutes solely
restrict nonexpressive conduct—contracting for the sale of
firearms—they are not subject to First Amendment scrutiny.
As well, B&L essentially concedes that the Challenged
Statutes do not “meaningfully constrain” any individual’s
ability to keep and bear arms. The Challenged Statutes
therefore do not implicate the plain text of the Second
Amendment.
B & L PRODUCTIONS, INC. V. NEWSOM 7
We affirm the district court’s dismissal of B&L’s claims
in Case No. 23-55431. We vacate the grant of a preliminary
injunction in Case No. 23-3793.
I. Background
Plaintiff B&L Productions, Inc., operates gun shows in
California under the name Crossroads of the West. Its gun
shows are centered on the sale of firearms, but they also
involve lectures, classes, and the sale of other goods. B&L
hosts gun shows at the Del Mar Fairgrounds in San Diego
County and the Orange County Fair & Event Center
(“Orange County Fairgrounds”), which are owned by the
State of California and operated by the 22nd and 32nd
District Agricultural Associations (singularly, “DAA”),
respectively.
In 2018, the 22nd DAA imposed a one-year moratorium
on gun shows at the Del Mar Fairgrounds. After B&L filed
suit, a district court held that an explicit ban on gun shows
likely violates the First and Fourteenth Amendments. B & L
Prods., Inc. v. 22nd Dist. Agric. Ass’n, 394 F. Supp. 3d 1226,
1236, 1243-50 (S.D. Cal. 2019). In April 2020, the parties
reached a settlement, allowing B&L to book gun shows but
reserving the right for the 22nd DAA to change its policies
in the future.
In October 2019, while that litigation was underway,
California passed AB 893, which bars any “officer,
employee, operator, lessee, or licensee” of the 22nd DAA
from “contract[ing] for, authoriz[ing], or allow[ing] the sale
of any firearm or ammunition on the property or in the
buildings that comprise the Del Mar Fairgrounds.” The law
on its face does not prohibit gun show vendors from
advertising the firearms they are offering for sale. It also
does not prevent attendees from taking immediate
8 B & L PRODUCTIONS, INC. V. NEWSOM
possession of a gun purchased at a gun show,1 which B&L
concedes was already banned by other California statutes
that it does not challenge here.2 Instead, AB 893 prevents
vendors and gun show attendees from consummating a
contract to purchase firearms or ammunition while at the Del
Mar Fairgrounds. Whereas visitors to the Fairgrounds could
previously agree to purchase firearms and immediately
begin the background check process, Cal. Penal Code
§ 26805(b)(1), AB 893 bars attendees from completing those
preliminary steps until they have left the Fairgrounds.
The April 2020 settlement had acknowledged the
passage of AB 893 and noted that the agreement’s terms
were subject to the statute’s requirements. Based on AB 893,
the 22nd DAA subsequently refused to contract with B&L
to host any gun show at which firearms and ammunition
were to be sold.
1
The appellees represented at oral argument that the Challenged Statutes
do prevent gun show attendees from taking immediate possession of
ammunition, which was previously lawful.
2
As B&L asserts, several provisions of the California Penal Code
together prevent firearm transfers from taking place at gun shows.
Section 27545 requires all firearm transactions to be processed through
a licensed dealer. Section 26805 states that firearm dealers can only
transfer sold firearms at their licensed premises, although it allows a
dealer to prepare documents at a gun show. Section 26815(a) imposes a
ten-day waiting period for gun purchases. Finally, Section 27310
requires all firearm transfers at gun shows to comply with state law,
including Sections 26805 and 27545. B&L makes clear that it “do[es]
not challenge these laws” or their resulting prohibition on taking
immediate possession of firearms purchased at gun shows.
B & L PRODUCTIONS, INC. V. NEWSOM 9
B&L filed suit in the Southern District of California
against Governor Gavin Newsom and other state officials3
(the “State Defendants”) on October 4, 2021, asserting that
AB 893 violated its rights under the First and Fourteenth
Amendments. Alleging that its gun shows are not
economically viable without firearm sales, B&L asserted
that AB 893 therefore has “the intention and effect of
shuttering gun show events altogether,” along with their
attendant pro-gun speech. The district court dismissed the
complaint with leave to amend, concluding that AB 893 does
not ban gun shows but instead simply prohibits the sale of
guns on state property.
B&L filed an amended complaint on August 31, 2022, in
which it added a Second Amendment claim based on the
Supreme Court’s opinion in New York State Rifle & Pistol
Ass’n v. Bruen, 597 U.S. 1 (2022). The district court
dismissed the amended complaint in its entirety, holding that
B&L had failed to state any claim upon which relief could
be granted. B&L appealed that decision.
Meanwhile, in 2021, California passed SB 264, which
imposes the same restrictions as AB 893 on the Orange
County Fairgrounds. The next year, the state passed SB 915,
which expanded the ban on firearm sales to all state property.
B&L sued the State Defendants4 in the Central District of
3
Along with Newsom, B&L initially sued California Attorney General
Rob Bonta, as well as the San Diego District Attorney and County
Counsel, the 22nd DAA, and California Secretary of Food & Agriculture
Karen Ross. The district court dismissed its claims against Newsom,
Bonta and Ross, and B&L does not challenge that determination on
appeal.
4
In the Orange County case, B&L sued Newsom, Bonta, Ross, the
Orange County District Attorney, and the 32nd DAA.
10 B & L PRODUCTIONS, INC. V. NEWSOM
California on August 12, 2022, challenging SB 264 and SB
915 under the same legal theories as in the Del Mar case. The
district court granted B&L’s motion for a preliminary
injunction on October 30, 2023, holding that B&L was likely
to succeed on the merits of its claims under the First and
Second Amendments. After the State Defendants appealed
that order, we coordinated the two cases for oral argument
and ultimately consolidated them for decision.
II. Discussion
We have jurisdiction under 28 U.S.C. § 1291. We review
de novo the district courts’ legal determinations. Mudpie,
Inc. v. Travelers Cas. Ins. Co. of Am., 15 F.4th 885, 889 (9th
Cir. 2021) (motion to dismiss); Puente Ariz. v. Arpaio, 821
F.3d 1098, 1103 (9th Cir. 2016) (preliminary injunction).5 In
each case, B&L argues that the Challenged Statutes
impermissibly infringe on protected speech6 and that a ban
on firearm sales on state property violates the plain text of
the Second Amendment.
5
The two cases involve different standards of review for questions of
fact. A court ruling on a motion to dismiss “accept[s] the factual
allegations of the complaint as true and construe[s] them in the light most
favorable to the plaintiff.” Mudpie, Inc., 15 F.4th at 889. In contrast, we
review the factual findings underpinning a preliminary injunction for
clear error. Puente Ariz., 821 F.3d at 1103. These differing standards do
not affect our analysis: even accepting B&L’s factual allegations and the
Orange County district court’s findings of fact as true, B&L has failed to
establish a constitutional violation.
6
In each case B&L has also alleged violations of the Equal Protection
Clause, but it concedes that its Equal Protection claims essentially
duplicate its First Amendment claims, as B&L’s Equal Protection claims
rely on its assertion that the Challenged Statutes target pro-gun speech.
We therefore do not separately address those arguments.
B & L PRODUCTIONS, INC. V. NEWSOM 11
A. First Amendment
B&L contends that the Challenged Statutes violate its
rights under the First Amendment. As the party asserting
such a claim, B&L bears the burden “to demonstrate that the
First Amendment even applies.” Clark v. Cmty. for Creative
Non-Violence, 468 U.S. 288, 293 n.5 (1984). To meet this
burden, B&L raises two separate arguments. First, it asserts
that the Challenged Statutes are an attempt to ban gun shows
and the pro-gun “pure speech” that occurs at them.
Alternatively, B&L argues that contracting for the sale of
firearms is itself protected commercial speech, and that a
restriction on such contracts therefore implicates the First
Amendment.
We need not address the distinction between commercial
and pure speech, as B&L fails to establish that the
Challenged Statutes regulate any speech cognizable under
the First Amendment. The First Amendment only applies
when “conduct with a ‘significant expressive element’ drew
the legal remedy or the [statute] has the inevitable effect of
‘singling out those engaged in expressive activity.’” Int’l
Franchise Ass’n v. City of Seattle, 803 F.3d 389, 408 (9th
Cir. 2015) (quoting Arcara v. Cloud Books, Inc., 478 U.S.
697, 706-07 (1986)). Because the Challenged Statutes do not
directly or inevitably restrict any expressive activity, they do
not implicate the First Amendment.
1. Directly Regulated Conduct
Our first inquiry is to determine what precise conduct
“drew the legal remedy” of the Challenged Statutes. That
question is a core point of contention. B&L asserts that the
statutes regulate all “the commercial speech associated with
the sale of an otherwise lawful product,” including offers to
sell firearms, which we have held implicate the First
12 B & L PRODUCTIONS, INC. V. NEWSOM
Amendment. Nordyke v. Santa Clara County, 110 F.3d 707,
710 (9th Cir. 1997) (Nordyke 1997).7 Conversely, the State
Defendants characterize the Challenged Statutes as solely
regulating “the act of exchanging money for a gun,” which
we held “is not ‘speech’ within the meaning of the First
Amendment.”8 Id. at 710. Neither characterization is
sufficiently precise.
The Challenged Statutes simply prohibit “contract[ing]
for . . . the sale of any firearm or ammunition” on state
property.9 On its face, that language solely regulates the
moment at which a binding contract is formally
consummated. The statutes therefore do not prohibit offers
to sell firearms—an offer alone does not form a contract,
7
In Nordyke 1997, Santa Clara County’s addendum explicitly prohibited
the “offering for sale” of firearms and ammunition, language not present
in the Challenged Statutes. 110 F.3d at 708-09. Another problem in
Nordyke 1997 was that the County used a lease provision to “curtail[]
commercial speech, rather than attempting to impose by proper
legislative acts such restrictions on the sale of guns at gun shows not
otherwise provided by, but consistent with, the applicable federal and
state law.” Nordyke 1997, 110 F.3d at 713. The court expressly reserved
the question of whether a state could ban offers to sell firearms by statute.
While we need not resolve that question, we note that conceptual
similarity between commercial advertising and formal contract offers
means that offers have a stronger argument for First Amendment
protection than acceptance of such offers, which we hold does not
constitute protected speech.
8
Contrary to B&L’s assertion, that holding is not dicta. We later noted
that “[w]e have previously held that the act of exchanging money for a
gun is not ‘speech’ for the purposes of the First Amendment.” Nordyke
v. King, 319 F.3d 1185, 1191 (9th Cir. 2003) (Nordyke 2003).
9
The language regarding “authoriz[ing] or allow[ing]” firearm sales
does not regulate conduct beyond contracting for the sale of firearms. It
simply extends liability to state officials who allow such conduct to take
place.
B & L PRODUCTIONS, INC. V. NEWSOM 13
which is only “completed when the offer is made and
accepted.” Norfolk & W. Ry. Co. v. Sims, 191 U.S. 441, 447
(1903) (emphasis added). Because a contract can be
consummated prior to delivery of the purchased product, the
regulated conduct is likewise not “the act of exchanging
money for a gun.”10 As acceptance is what determines when
a contract becomes binding, the Challenged Statutes prohibit
accepting an offer to sell firearms or ammunition on state
property.
The Challenged Statutes’ limited scope simplifies our
inquiry, as acceptance of an offer is not entitled to First
Amendment protection. The Supreme Court has held that
“restrictions on protected expression are distinct from
restrictions on economic activity or, more generally, on
nonexpressive conduct.” Sorrell v. IMS Health Inc., 564 U.S.
552, 567 (2011). Following Sorrell, our court has held that
consummating a business transaction is nonexpressive
conduct unprotected by the First Amendment.
HomeAway.com, Inc. v. City of Santa Monica, 918 F.3d 676,
685 (9th Cir. 2019) (“[T]he ‘business agreement or business
dealings’ associated with processing a booking is not
conduct with a ‘significant expressive element.’” (quoting
Int’l Franchise Ass’n, 803 F.3d at 408)). As acceptance of
an offer is simply the act that formally consummates such a
transaction, Sims, 191 U.S. at 447, it is likewise
nonexpressive conduct. Cf. Lowe v. SEC, 472 U.S. 181, 232
(1985) (White, J., concurring) (“[A]s offer and acceptance
are communications incidental to the regulable transaction
10
The immediate transfer of a firearm purchased at a gun show was
already illegal in California, Cal. Penal Code §§ 26805, 27310, further
indicating that delivery of firearms on state property is not what “drew
the legal remedy,” Int’l Franchise Ass’n, 803 F.3d at 408.
14 B & L PRODUCTIONS, INC. V. NEWSOM
called a contract, . . . [restrictions on them] cannot be said to
have enacted a limitation on freedom of speech or the press
subject to First Amendment scrutiny.”). B&L has therefore
failed to establish that “conduct with a ‘significant
expressive element’ drew the legal remedy” of the
Challenged Statutes. Int’l Franchise Ass’n, 803 F.3d at
408.11
2. Inevitable Effect
B&L argues that even if the Challenged Statutes do not
directly regulate protected speech, they indirectly implicate
the First Amendment by jeopardizing the pro-gun speech
that occurs at gun shows. B&L emphasizes that at gun
shows, “[o]rganizations share information, speakers give
lectures, trainers hold classes, and patrons discuss gun
11
While B&L characterizes acceptance as part of “the commercial
speech associated with the sale of an otherwise lawful product,” it cites
no authority for that proposition and fails to identify a single case where
regulations on acceptance were subjected to First Amendment scrutiny.
Indeed, as acceptance is nonexpressive conduct, it necessarily cannot be
considered “commercial speech.” The commercial speech doctrine does
not expand the scope of the First Amendment beyond expressive
conduct; it instead ensures that such conduct receives protection even if
the motivations behind it are entirely commercial. Va. State Bd. of
Pharmacy v. Va. Citizens Consumer Council, 425 U.S. 748, 762 (1976)
(“Our question is whether speech which does ‘no more than propose a
commercial transaction’ is so removed from any ‘exposition of ideas’
. . . that it lacks all protection.” (citations omitted)). Regardless,
regulations on acceptance do not implicate any of the principles
underlying the commercial speech doctrine, which protects “the free
flow of commercial information” from regulations that would “keep[]
the public in ignorance.” See id. at 765, 770. Contract formation is not
about keeping the public informed; it is a private interaction between
parties.
B & L PRODUCTIONS, INC. V. NEWSOM 15
rights,” and “[c]andidates for office even attend to discuss
politics, government, and law with their constituents.”
On their face, the Challenged Statutes do not restrict any
of those forms of speech. A “celebration of America’s ‘gun
culture,’” in the words of one of B&L’s briefs, can still take
place on state property, as long as that celebration does not
involve contracts for the sale of guns. B&L nevertheless
argues that gun shows “will disappear” “[w]ithout the anchor
of commerce in firearms,” so a restriction on the latter
inherently infringes on gun-related speech. It notes that
“[m]any (maybe most) of the people who attend gun shows
are there to engage in commerce with experienced firearm
retailers,” but that “[i]f licensed retailers cannot lawfully sell
their products at these events, there is little financial
incentive for [those retailers] to attend.”
Even assuming B&L’s allegations are accurate,12 the
indirect economic impacts it alleges do not implicate the
12
We must accept that B&L may stop hosting gun shows in the absence
of firearm sales, but its assertion that no other entity would step in to
provide a forum for pro-gun speech on state property is speculative. See,
e.g., Graham-Sult v. Clainos, 756 F.3d 724, 752 (9th Cir. 2014)
(“Plaintiffs base their remaining arguments on speculation and
inferences.”). Indeed, B&L’s representation to both district courts that it
itself “has offered to attempt to hold events without sales of firearms,
ammunition, or firearm precursor parts” appears to undermine its
assertions.
On that front, B&L alleges that in response to these offers, both DAAs
“dragged [their] feet and refused to provide dates for” future events. The
32nd DAA asserts that it is willing to coordinate with B&L to schedule
gun shows that comply with the Challenged Statutes, but that B&L has
not reached out since late 2021. Going forward, if the DAAs refuse to
schedule gun shows without gun sales, B&L might have grounds for an
16 B & L PRODUCTIONS, INC. V. NEWSOM
First Amendment. Regulations that do not directly regulate
expressive activity are only scrutinized if they have “the
inevitable effect of ‘singling out those engaged in expressive
activity.’” Int’l Franchise Ass’n, 803 F.3d at 408 (quoting
Arcara, 478 U.S. at 706-07). The mere fact that a regulation
may have economic implications for the feasibility of certain
speech does not meet that standard. See HomeAway.com,
Inc., 918 F.3d at 685 (“The ‘inevitable effect of the
[Ordinance] on its face’ is to regulate nonexpressive
conduct—namely, booking transactions—not speech.”
(alteration in original) (quoting Sorrell, 564 U.S. at 565));
Nordyke 2003, 319 F.3d at 1191 (a law could be
unconstitutional when it “interfere[s] with speech itself, not
[through] the hindering of actions (e.g., sales) that are not
speech”); Sorrell, 564 U.S. at 567 (“[T]he First Amendment
does not prevent restrictions directed at commerce or
conduct from imposing incidental burdens on speech.”); cf.
Mobilize the Message, LLC v. Bonta, 50 F.4th 928, 935-37
(9th Cir. 2022) (statute that classified doorknockers and
signature gatherers as employees did not infringe First
Amendment rights, even if it impacted the employer’s ability
to speak by increasing labor costs). B&L may choose not to
provide a forum for pro-gun speech if it decides gun shows
are not profitable without firearm sales, but doing so would
be its own decision, not the “inevitable effect” of the
Challenged Statutes. See HomeAway.com, 918 F.3d at 685
(“Contrary to the Platforms’ claim, the Ordinance does not
‘require’ that they monitor or screen advertisements. It
as-applied challenge against the DAAs, although B&L represented at
oral argument that it is not presently maintaining such a challenge. In
any event, any anti-gun animus on the part of the DAAs does not support
B&L’s facial challenge, given that the DAAs had no role in the drafting
process.
B & L PRODUCTIONS, INC. V. NEWSOM 17
instead leaves them to decide how best to comply with the
prohibition on booking unlawful transactions.”).
Because the Challenged Statutes, moreover, apply to all
vendors, including those who may wish to sell guns for
purely financial reasons or other purposes, they do not have
the effect of “singling out” those gun show participants who
wish to engage in expressive activity. In other words, the
impact of the Challenged Statues does not differ based on
whether a party is engaged in such activity. See id. at 685-86
(platforms would be impacted based on whether they process
transactions, not whether they host commercial speech);
Arcara, 478 U.S. at 706-07. Even if the ultimate result of the
Challenged Statutes is that gun shows on state property are
no longer viable, the gun show vendors who are not engaged
in pro-gun expression—both those who sell guns for non-
expressive reasons and those who sell things like snacks and
memorabilia—would be just as impacted as those who are.
When “the only inevitable effect, and the stated
purpose”13 of a statute is to regulate nonexpressive conduct,
our inquiry is essentially complete. HomeAway.com, Inc.,
918 F.3d at 685. In such circumstances, “a court may not
conduct an inquiry into legislative purpose or motive beyond
what is stated within the statute itself.”14 Id. The Supreme
13
The stated purpose of the Challenged Statutes is to prevent “dangerous
incidents” like those in nearby states—“an official vendor accused of
trafficking illegal firearms, sales of firearms to individuals registered in
the Department of Justice Bureau of Firearms Armed Prohibited Persons
System, and illegal importation of large-capacity magazines”—all of
which relate to the sale of firearms rather than speech.
14
B&L cites City of Austin v. Reagan National Advertising of Austin,
LLC, 596 U.S. 61 (2022), for the proposition that “[i]f there is evidence
18 B & L PRODUCTIONS, INC. V. NEWSOM
Court has disclaimed the idea that “legislative motive is a
proper basis for declaring a statute unconstitutional” in the
absence of a direct impact on protected speech. United States
v. O’Brien, 391 U.S. 367, 383-84 (1968); cf. Dobbs v.
Jackson Women’s Health Org., 597 U.S. 215, 253 (2022)
(“This Court has long disfavored arguments based on alleged
legislative motives.”).
Despite that clear precedent, B&L asserts that anti-gun
animus underlies the Challenged Statutes,15 relying on a
small number of statements from California officials. As
O’Brien made clear, courts will not invalidate a statute that
is “constitutional on its face, on the basis of what fewer than
a handful of [legislators] said about it.” 391 U.S. at 384
(“What motivates one legislator to make a speech about a
statute is not necessarily what motivates scores of others to
enact it . . . .”). A party asserting that a statute is a pretext for
suppression of First Amendment protected expression must
demonstrate that the statute restricts such expression. Cf.
that an impermissible purpose or justification underpins a facially
content-neutral restriction, . . . that restriction may be content based.” Id.
at 76. That doctrine applies when a statute actually regulates speech and
a court has to determine whether the statute targets certain content. Id.
As the Challenged Statutes do not directly or inevitably impact speech,
City of Austin is inapposite.
15
While some statements describe the Challenged Statutes as a “ban on
gun shows,” such an interpretation cannot be squared with the plain text
of the Challenged Statutes, which only restricts firearm sales. See, e.g.,
Religious Tech. Ctr. v. Wollersheim, 796 F.2d 1076, 1082 (9th Cir. 1986)
(“When interpreting a statute, the plain meaning of the words used is
controlling absent ‘a clearly expressed legislative intent to the
contrary.’” (quoting United States v. Turkette, 452 U.S. 576, 580
(1981))). That any legislator described the Challenged Statutes as a ban
on gun shows demonstrates only that legislator’s personal understanding
of the statutes’ purpose.
B & L PRODUCTIONS, INC. V. NEWSOM 19
Arcara, 478 U.S. at 707 n.4 (considering potential pretext
arguments against a statute that shuttered bookstores). It is
virtually inevitable that elected officials will have
underlying ideological views on political issues. But even if
California legislators hold personal animus against pro-gun
speech, the statutes they enact only implicate the First
Amendment if that animus manifests as legislation with the
direct or inevitable impact of restricting speech.16 See
16
Motivation can, in contrast, be relevant in examining efforts by
government officials to reach beyond their authority to coerce others into
doing something that the official cannot regulate directly. The Supreme
Court’s recent decision in Nat’l Rifle Ass’n v. Vullo, 602 U.S. ___, 2024
WL 2751216 (May 30, 2024), illustrates an important distinction. In that
case the Court held that the NRA had plausibly alleged that the
superintendent of the New York Department of Financial Services
violated the First Amendment by coercing entities regulated by the
Department to terminate their business relationships with the NRA in
order to punish or suppress its advocacy. The difference between that
case and ours is that the Department did not have the authority to
accomplish the result it sought by direct regulation. As the Court stated,
the First Amendment problem with the Department’s approach was that
it allowed government officials to “expand their regulatory jurisdiction
to suppress the speech of organizations that they have no direct control
over.” Id. at *11. It reiterated that distinction by quoting its own
precedent: “Ultimately, Bantam Books stands for the principle that a
government official cannot do indirectly what she is barred from doing
directly: A government official cannot coerce a private party to punish
or suppress disfavored speech on her behalf.” Id. at *8 (emphasis added)
(citing Bantam Books, Inc. v. Sullivan, 372 U.S. 58, 67-69 (1963)).
The challenge in our case is different. B&L objects to statutes
enacted by the Legislature, but it does not contest the Legislature’s
enactment of the statutes as beyond its authority to regulate state
property. As discussed above, individual intent is not relevant to a facial
challenge against a statute without the direct or inevitable impact of
restricting speech.
20 B & L PRODUCTIONS, INC. V. NEWSOM
HomeAway.com, Inc., 918 F.3d at 685. As the Challenged
Statutes have no such impact, B&L has failed to allege a
First Amendment violation as a matter of law.
B. Second Amendment
B&L also contends that the Challenged Statutes violate
the Second Amendment. In Bruen, the Supreme Court held
that a litigant invoking the Second Amendment must first
establish that “the Second Amendment’s plain text covers an
individual’s conduct.” Bruen, 597 U.S. at 24. As the plain
text of the Second Amendment does not cover B&L’s
proposed conduct—namely, contracting for the sale of
firearms and ammunition on state property17—B&L’s
argument necessarily fails.
The plain text of the Second Amendment directly
protects one thing—the right to “keep and bear” firearms.
Although we therefore need not inquire into the motives of
individual legislators, we note that the statements highlighted by B&L
itself suggest that the authors of the Challenged Statutes were primarily
concerned with commerce, rather than speech. Assemblymember Todd
Gloria's contention that “California should in no way help to facilitate
the sale of firearms” is focused on firearms commerce. Senator Dave
Min similarly positioned SB 264 as demonstrating that California does
not endorse “our taxpayer venues being used to sell more guns in our
communities.”
17
While B&L suggests that its proposed conduct is the general “purchase
of firearms,” such a definition is not attuned to the actual activity that the
Challenged Statutes regulate: namely, the sale and purchase of firearms
and ammunition on state property. Doe v. Bonta, No. 23-55133, 2024
WL 2037144, at *5 (9th Cir. May 8, 2024) (proposed conduct is “what
the plaintiffs wanted to do and what the challenged law prevented them
from doing”). In particular, as discussed above, the proposed conduct is
consummating a formal contract for firearms or ammunition on state
property. See Sims, 191 U.S. at 447.
B & L PRODUCTIONS, INC. V. NEWSOM 21
U.S. Const. amend. II. On its face, that language says nothing
about commerce, let alone firearm sales on state property.
To be sure, our court has consistently held that the Second
Amendment also “protects ancillary rights necessary to the
realization of the core right to possess a firearm for self-
defense.” Teixeira v. County of Alameda, 873 F.3d 670, 677
(9th Cir. 2017) (en banc). While we held in Teixeira that the
right to sell firearms is not a protected ancillary right,18 id. at
673, 683, we acknowledged that unless the right to acquire
firearms receives some Second Amendment protection, the
right to keep and bear firearms would be meaningless, id. at
677; see Andrews v. State, 50 Tenn. 165, 178 (1871) (“The
right to keep arms, necessarily involves the right to purchase
them, . . . and to purchase and provide ammunition suitable
for such arms . . . .”).
We nevertheless held in Teixeira that “gun buyers have
no right to have a gun store in a particular location, at least
as long as their access is not meaningfully constrained.”
Teixeira, 873 F.3d at 680 (emphasis added). We did not
define “the precise scope of any such acquisition right under
the Second Amendment,” but held that a violation would
require evidence that a statute “impedes . . . residents from
acquiring firearms.” Id. at 678.
18
We reasoned that “[n]othing in the specific language of the
Amendment suggests that sellers fall within the scope of its protection,”
and that Founding-era “Second Amendment analogues in state
constitutions . . . nowhere suggest[ed] in their text that the constitutional
protection extends to those who would engage in firearms commerce.”
Teixeira, 873 F.3d at 683. As this holding was based on the type of text-
and-history analysis mandated by the Supreme Court in District of
Columbia v. Heller, 554 U.S. 570 (2008), and Bruen, it remains good
law.
22 B & L PRODUCTIONS, INC. V. NEWSOM
B&L argues that this holding involves the type of
“interest-balancing inquiry” that Bruen proscribes. Bruen,
597 U.S. at 22 (quoting District of Columbia v. Heller, 554
U.S. 570, 634 (2008)). That assertion is inaccurate. At no
point in Teixeira did we balance the litigants’ competing
interests, as we determined that it was unnecessary to apply
any level of scrutiny. Teixeira, 873 F.3d at 679. Instead, we
held that the plain text of the Second Amendment only
prohibits meaningful constraints on the right to acquire
firearms. Id. at 680.
Reading such a limit into the extent to which the Second
Amendment’s plain text protects ancillary rights is fully
consistent with Bruen. The Supreme Court has made clear
that the Second Amendment does not speak to all restrictions
that impact firearms in any way. See Bruen, 597 U.S. at 81
(Kavanaugh, J., concurring) (“[T]he right secured by the
Second Amendment . . . was not a right to keep and carry
any weapon whatsoever in any manner whatsoever and for
whatever purpose.” (quoting Heller, 554 U.S. at 626)).
Instead, it secures the right to firearms “for lawful purposes,
most notably for self-defense.” McDonald v. City of
Chicago, 561 U.S. 742, 781 (2010). Ancillary rights are
protected to the extent necessary to serve those purposes;
otherwise, the Second Amendment is not implicated by
restraints on such rights.19
The Supreme Court itself has suggested that the ancillary
right at issue in these cases—the right to acquire firearms—
19
Such an interpretation also conforms with logic: if the Second
Amendment’s full protections apply to any restriction that implicates the
ability to purchase firearms, laws of general applicability that restrict all
forms of commerce in a given area could be subjected to exacting Second
Amendment review.
B & L PRODUCTIONS, INC. V. NEWSOM 23
only implicates the Second Amendment in limited
circumstances. The Court explicitly framed “laws imposing
conditions and qualifications on the commercial sale of
arms” as “presumptively lawful regulatory measures.”
Heller, 554 U.S. at 626-27 & n.26 (emphasis added); see
also Bruen, 597 U.S. at 81 (Kavanaugh, J., concurring). For
any law to be “presumptively lawful,” it necessarily must not
implicate the plain text of the Second Amendment.
Otherwise, Bruen makes clear that the Constitution would
“presumptively protect[] that conduct,” and the government
would bear the burden of identifying a historical tradition of
similar regulation. Id. at 17 (emphasis added). The most
reasonable interpretation of that passage is that commercial
restrictions presumptively do not implicate the plain text of
the Second Amendment at the first step of the Bruen test.
While the Court did not specify what is required to overcome
that presumption, requiring that a regulation “meaningfully
constrain[]” the right to keep and bear arms for the purpose
of self-defense faithfully tracks the Second Amendment’s
plain text. Teixeira, 873 F.3d at 680.
In assessing whether particular “laws imposing
conditions and qualifications on the commercial sale of
arms” implicate that right, the approach we took in
Teixeira—whether a challenged regulation meaningfully
impairs an individual’s ability to access firearms—remains
appropriate. Under that approach, we have held that a ban on
all sales of a certain type of gun or ammunition in a region
generally implicates the Second Amendment, as such a ban
meaningfully constrains the right to keep and bear that
firearm or ammunition. See, e.g., Jackson v. City & County
of San Francisco, 746 F.3d 953, 968 (9th Cir. 2014);
Teixeira, 873 F.3d at 677. But a minor constraint on the
precise locations within a geographic area where one can
24 B & L PRODUCTIONS, INC. V. NEWSOM
acquire firearms does not. As we held in Teixeira, “the
Second Amendment does not elevate convenience and
preference over all other considerations,” nor does it
“guarantee[] a certain type of retail experience.” Teixeira,
873 F.3d at 680 & n.13.
B&L essentially concedes that the Challenged Statutes
do not “meaningfully constrain” the right to keep and bear
arms. It makes no allegation that a ban on sales on state
property would impair a single individual from keeping and
bearing firearms, even after having an opportunity to amend
its complaint to add one. B&L’s implicit concession is
unsurprising, as the record suggests that no individual’s
access to firearms would be limited. For instance, there are
six licensed firearm dealers in the same zip code as the
Orange County Fairgrounds. Merely eliminating one
environment where individuals may purchase guns does not
constitute a meaningful constraint on Second Amendment
rights when they can acquire the same firearms down the
street.
Indeed, B&L notes that “[g]un show vendors are often
the same licensed vendors that have brick-and-mortar stores
in the community[] [and] operate legally over the internet.”
Given that offers are not proscribed, attendees of gun shows
in California can peruse such offers, leave the premises, and
immediately order their desired goods from the vendor. Such
a system does not meaningfully delay the delivery of
purchased firearms—B&L acknowledges and expressly
“do[es] not challenge” existing laws that already require gun
show attendees who purchase a firearm to “pick up their
B & L PRODUCTIONS, INC. V. NEWSOM 25
firearm offsite” after a waiting period.20 The only thing
attendees can no longer do is agree to buy firearms while
physically present at the gun show. Nothing in the Second
Amendment’s text provides a right to the contrary.
III. Conclusion
We conclude that B&L has failed to establish that the
Challenged Statutes violate its constitutional rights.21 The
district court’s dismissal of Case No. 23-55431 is
AFFIRMED. The preliminary injunction granted in Case
No. 23-3793 is VACATED. Costs shall be awarded to the
State Defendants in both cases.
20
As noted above, this requirement did not apply to ammunition
purchases, meaning that attendees were previously able to immediately
receive ammunition they purchased at gun shows. That fact does not
change our analysis, as no plaintiffs allege that the Challenged Statutes
meaningfully constrain their ability to acquire ammunition.
21
Because B&L failed to show even “serious questions going to the
merits,” we need not consider the other injunction factors in reversing
the grant of a preliminary injunction in the Orange County case. Disney
Enters., Inc. v. VidAngel, Inc., 869 F.3d 848, 856 (9th Cir. 2017) (quoting
All. for the Wild Rockies v. Cottrell, 632 F.3d 1127, 1134 (9th Cir.
2011)).
Plain English Summary
FOR PUBLICATION UNITED STATES COURT OF APPEALS FOR THE NINTH CIRCUIT B & L PRODUCTIONS, INC., DBA No.
Key Points
01FOR PUBLICATION UNITED STATES COURT OF APPEALS FOR THE NINTH CIRCUIT B & L PRODUCTIONS, INC., DBA No.
02JOHN DUPREE; CHRISTOPHER 3:21-cv-01718- IRICK; ROBERT SOLIS; AJB-DDL LAWRENCE MICHAEL WALSH; CAPTAIN JON’S LOCKERS, LLC; L.A.X.
03FIRING RANGE, INC., DBA OPINION LAX AMMO; CALIFORNIA RIFLE & PISTOL ASSOCIATION, INC.; SOUTH BAY ROD AND GUN CLUB, INC.; SECOND AMENDMENT FOUNDATION, Plaintiffs-Appellants, v.
04GAVIN NEWSOM, in his official capacity as Governor of the State of California and in his personal capacity; ROB BONTA, in his official capacity as Attorney General of the State of California and in his personal capacity; KAREN ROSS, in her
Frequently Asked Questions
FOR PUBLICATION UNITED STATES COURT OF APPEALS FOR THE NINTH CIRCUIT B & L PRODUCTIONS, INC., DBA No.
FlawCheck shows no negative treatment for B & L Productions, Inc. v. Newsom in the current circuit citation data.
This case was decided on June 11, 2024.
Use the citation No. 9528725 and verify it against the official reporter before filing.